Consolidated Communications sent their 36th SmartMail campaign this month! A whopping 43% of people that opened the e-mail clicked through to view the new 2008 Effingham Online Directory! On the day following the campaign, Consolidated received 366 hits in their Effingham directory and one week later, 264 hits. The hits per day in the Effinghan directory were averaging somewhere around 60 two years ago. Talk about record traffic!

Consolidated has been utilizing Dirxion’s SmartMail program for almost three years now … with much success I might add. And by golly, we have numbers to prove it!

So far this year, Consolidated Communications has sent 11 SmartMail campaigns and has seen a 17% average increase in traffic across all of their digital directory titles!

Written by Mark Thomas