We’ve all been there – checking your stats tracking/analytics account by the hour, waiting for a magical burst of traffic to your site that hopefully turns into dollars and cents. Soon though, you realize that traffic is far from magical, and without a dose of virtual elbow grease and a dash of luck, you’re probably not going to see much of it in the beginning.
Driving and luring traffic to your website is definitely more of an art, rather than a science. There are methods that work well for some, and poorly for others, and without a little trial and error, you’ll never know what pushes the button for you. The most important thing is that at the very least, you take action and try something! Below I’ll list five of my favorite methods to drive more traffic to your site, and while all five might not be suitable for your specific situation, I guarantee that at least one or two will be. Without any action, you won’t see anything, so what have you got to lose? Exactly.
Five Traffic Generation Methods You Can Implement Today
1) Social Bookmarking – First and foremost, if you aren’t familiar with social bookmarking, or maybe you are but you haven’t tried it yet – you need to jump on the wagon (or is it off the wagon?). Regardless, learning about and submitting your site and/or pages to the top 5 social bookmarking sites can be very advantageous for nearly any individual/small business/large company.
In the social bookmarking world, here are the “big 5” as I like to call them:
Each of the above sites acts differently in the way you bookmark/submit/vote on sites/articles, but they all have the same general idea, and they all have the potential to send your website server melting amounts of traffic. If whatever piece of your website you submit (whether it be an article, your home page, a picture, or whatever) lands on the front page of any of the above sites, you’re in for a wild ride. Getting on the front page of Digg has been known to send hundreds of thousands of hits within a matter of 24-48 hours. If you’re used to getting 30-40 visitors a day, it will be quite a shock, but it will automatically increase your brand exposure, and quite possibly turn a few of those into new leads/customers.
2) Article Submission – Another method that works really well at driving targeted traffic to your site is submitting articles to major article directories. The most popular and most influential article directory on the scene is one called EzineArticles.com. What happens is – you write up an article that talks about something in your industry (perhaps offers a solution or answer to a problem), and at the end of the article, you’re allowed to link back to your website in the author’s resource box. The goal is to give your article an outstanding title that will show up in the search engine’s (for instance, if you have a plumbing business and website, maybe you would write an article called, “How to Unclog a Toilet”.) When people type that phrase into a search engine, EzineArticles has so much search engine influence that there is a good chance your article will rank high enough so that the end user will come across it, read it, and if they’re interested in finding out more about you they’ll click on your link at the end of the article and end up on your website. Some webmasters have submitted hundreds of articles and literally drive millions, yes, millions of hits monthly to their websites just from article directories.
3) More Content – The phrase “Content Is King” is so over-used that I cringe when I have to type it, but the reason that it is used so much is because it couldn’t be truer. Typically, the more content filled pages you have on your site, the more pages you will end up having indexed in the search engines, which means more opportunities for a user to come across your site during a search query. Creating pages for the sake of creating pages isn’t the way to do it. What you need are pages filled with relevant and helpful or interesting content that has a chance of being picked up and ranked well in the search engines. Hire someone to write a few articles for you to stick on your new pages, but whatever you do, just get it done! It takes a while for Google and friends to properly index and rank additional pages on your site, so the sooner you get at it, the better off you’ll be because organic traffic is the best traffic.
4) Blog Commenting – In this day and age, as the “blogosphere” takes over the world, I’d be surprised if there wasn’t a blog covering just about every single niche and sub-niche you can think of. Technorati, the internet’s leading source for blog tracking, is tracking over 70 million blogs at any given time, so yes, even if you’re in the underwater golf business, chances are that there is a blog out there that covers your industry. Anyway, point being – a blog is a place where the blogger posts the news, his/her thoughts, or whatever they decide to post and you, the reader, are allowed to comment on that post. Not only can you leave your comment, but 99% of blogs out there let you leave a link to your own website, so that if you leave a good enough comment that sparks someone interest, they can follow your link and end up at your own website. You probably see where I’m going with this, but by leaving intelligent comments on blogs that relate to your industry, you have a chance at like-minded folk’s crossing over to your site after reading your comment, and possibly turning into a customer, lead or whatever. True, commenting on multiple blogs takes time, but you may find that the return on that time investment is well worth it in the long run.
5) Be Remarkable – Last, but certainly not least, one of the most exciting and bountiful ways to drive loads of traffic to your site is to be unique. Break news in your industry that no one else is talking about yet, or maybe a hot new product that your company is developing. Talking about something potentially big within your industry that like-minded companies/individuals will want to talk about can bring you many, many benefits – not to mention boost your credibility at the same time. For example, not all that long ago a relatively unknown blogger wrote an informative and entertaining article on a new type of public restroom port-a-john that comes up from the ground. He submitted it to social bookmarking sites and before long, that single article became so popular that it was picked up by CNN, USAToday, and just about every large blog on the internet. He literally went from zero to hero within 24 hours. It takes as little as one remarkable piece of information to massively boost your popularity overnight. So think outside the box, do something worth talking about and it could pay huge dividends (in the form of traffic, links, credibility, brand recognition, etc…) for a long time to come. Typically, the best way to break stories and unique news/ideas is through a blog. If your company doesn’t have one, then it should be your top priority to get one going.