Getting other webmasters and bloggers to link to your site is one of the most critical steps in any SEO campaign. Not only is it super important, but it’s also one of the most time consuming and possibly difficult tasks when speaking of search engine optimization. Thankfully, with the help of social media, and a few other tricks, getting a few quick links back to your site is actually pretty easy, and below we’ll show you five quick methods you can start using today.

  1. Chamber of Commerce – Contact your local CoC and ask them for a link to your website. Most of the time they do this for you anyway, but sometimes they may forget. A link from a CoC website is usually a very juicy and trusted link in Google’s eyes.
  2. Press Release – Do you regularly submit press releases? If not, you’re missing out on tons of possible exposure, branding, traffic, and linking opportunities. Have someone in your company (someone who can write something compelling) whip up a PR about a new product, service, or whatever else you think is newsworthy in the company. When it’s perfect, head over to PRWeb.com or PRLeap.com and submit it. You’ll at least get into Google News and Yahoo News, and who knows, some journalist or reporter somewhere just might make a story out of it!
  3. Ask Your Customers – Chances are, if you’ve been in business for a while, there are some customers/clients that you consider friends. That being the case, it wouldn’t hurt to take them out to dinner, or even strike up a friendly conversation with them and politely ask if they would consider linking to your website. This is an extremely fast and easy way to get a lot of good quality links, and most people won’t mind doing it for you – especially if you treat them right.
  4. Company Blog – It won’t be long before just about every company out there has their own blog. A corporate blog is a deadly tool in your SEO war chest, because not only can you gain added search exposure from articles you post in it, but often times and depending on your company, there might be a lot of folks out there interested in what you have to say. Having a company blog allows users to feel more comfortable in knowing that there are “real” people behind the company, and not just a machine. Post articles regularly, and you might start getting linked to more often than not.
  5. Hold A Contest – You know, people LOVE free stuff. Why do you think every national fast food chain has little giveaways all the time? Think about McDonalds and Monopoly. The point is – it generates buzz. You can replicate this on a smaller level with your website or blog by holding a contest and offering up some cool prizes. A prize worth even $200 could end up getting you tons of traffic and links that far outweigh the $200 you spent for the prize. Make it something worth talking about (Nintendo Wii, $175 gas card, etc…), and I can nearly guarantee that the investment will pay off. Remember, if you do hold a contest; make sure you get the word out about it. Execution is key.
Written by Mark Thomas