As we’ve touched on in previous articles, the benefits of building links to your directory and/or whatever website you operate can pay off in a big way. A lot of our customers are realizing that with the high quality digital publications they have on the web, other sites (such as local authoritative sites) are more than willing to link to them. It’s a win-win situation, and below is one fantastic example of that.
Palmetto Publishing, one of Dirxion’s newest customers, have 4 directories in the Hilton Head, SC market. Most recently, they have worked out an agreement with the Hilton Head-Bluffton Chamber of Commerce to have their book as the directory of choice for the Chamber. That’s a fantastic deal for both of them, as the CoC is able to refer visitors to the site to Palmetto’s nice directory, and Palmetto gets to reap the benefits of the large amount of traffic that the Hilton Head CoC site receives. The Chamber of Commerce website gets over 1.7 million hits per year and the spill over from that will provide Palmetto with very solid users numbers for their directory.
This is a great example of what we preach to our customers about getting links to some of the major web sites in their area. It’s a lot easier than you think…and if you’re willing to spend a little bit of time to make the phone calls, you stand a chance at working out deals that will benefit the both of you.