Using Social Media To Boost SEO Efforts
December 23, 2008 by Jen Geeting
Filed under Marketing Tips
SEO best practices can be found in many different places on the internet. The basic principles of SEO are quite simple really, and with a few hours of research, you can generally get a good idea of what direction you need to be moving in with your website.
On the other hand, there is another aspect to consider when it comes to SEO, one that is so important, that Fortune 500 companies are already jumping on it on what seems a regular basis.
What am I talking about?
Social networking.
Social networking websites (come on, I know you’ve heard of MySpace, Facebook, etc…) are powerhouses when it comes to search engine authority (meaning, the big search engines absolutely LOVE these types of sites because they’re jam-packed with content), and it behooves you as a small business owner to try and get involved with at least a few of these types of sites, as it has really paid off for a lot of different companies.
One of the keys to being successful in the social networking community is, in the words of John Fischer, owner of StickerGiant.com (who dominates the search engines with anything having to do with stickers) is to “be everywhere your customers are”.
Here’s a quick list of social networking sites that his company maintains a presence in:
The sites above are massive communities where all of your younger buyers (who usually have a nice amount of disposable income) are hanging out in. Why wouldn’t you have a presence in these communities? You’re nearly committing corporate suicide if you’re not actively engaging customers in these environments. It’s never too late to start! (One customer of ours, Moosejaw, comes to mind when I think about this situation - they have a massive following on Facebook, and apparently it works out very well for them!).
To read further on this topic (and trust me, it’s an extremely informative article that all webmasters, marketers, and small business owners should read) check out “How To Use Social Media To Boost SEO”
Since we’ve shared all this phenomenally helpful information with you, here is a shamless plug for Dirxion’s social media profiles - we would love it if you joined us!
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