Promote Your Digital Publication With Twitter

Twitter, if you haven’t recently heard, is a micro-blogging service that is currently one of the hottest forms of communication on the internet right now. World news breaks on Twitter faster than it does on any cable news network out there, and the Twitter madness has only just begun.

Twitter was born a few years ago, but just recently (as of late ‘08, early ‘09) it has really skyrocketed in popularity, and make no mistake, it’s not just for people to talk about what they had for breakfast or what’s happening in the world - it’s also a highly powerful and effective form of online marketing.

Every single day, hundreds, if not thousands of new companies are jumping on the Twitter wagon, and rightfully so. With the ability to “follow” specific groups of people (for instance, if you’re in the clothing industry, you can do a quick search and follow anyone that talks about clothes) the marketing reach and potential is huge. Dell, one of the world’s most popular computer manufacturers, is now known to offer spectacular “Twitter only” sales, and these sales have such far reach, that they make a difference in Dell’s bottom line.

Marketing on Twitter is not limited to any specific industry, anyone can take advantage of it. If you have a digital catalog or any kind of digital edition, by all means, start a Twitter account (if you haven’t already). It’s free, and doesn’t take much in the way of resources to maintain it. “Tweet” out updates about your company on a regular basis, and trust me, your customers WILL find you and follow you.

Once you have a respectable following, make sure you “tweet” about any new digital issues that come out for instant traffic to them. If you have 2000 of your customers following you, and you maintain an active Twitter presence, announcing a new product could bring a large percentage of them to your digital publication immediately, and of course, a percentage of those could and probably will turn into sales.

Get the picture?

So again, if you haven’t started a Twitter account, head over there right now and sign up. It literally takes a few minutes of your time, and if you treat it like you would any other online marketing channel, the chances of it paying off are really good right now.

While you’re at it, you should definitely follow Dirxion on Twitter.