The Dirxion Digital Publishing Blog

Even though our last blog post talked about Moosejaw’s mention on MultiChannelMerchant.com (which was announcing their new summer gear catalog), we just found out that yesterday, MultiChannel Merchant senior writer Tim Parry interviewed Moosejaw’s creative director Gary Wohlfeill about their digital catalog experience, and how much it has meant to their overall marketing strategy.

It’s a fantastic and informative interview, and you can read it here.

We really liked the 8th paragraph, and if you click through to read the article, you’ll see why. But besides that, Mr. Wohlfeill does an outstanding job of explaining the benefits of implementing a digital catalog and what it has meant to their company since their first digital catalog went online back in 2007.

Also, if you’re a regular reader of the Dirxion blog, you’ll notice that we often give advice and tips on different cutting edge ways that our customers can market their digital editions to get the most impact, and Mr. Wohlfeill, when asked how Moosejaw markets their digital catalog, had an excellent answer that is quoted below:

“We push it out via as many channels as possible; e-mail blasts, on the Web site, our blogs—Daily Remark and blog.moosejaw.com—Facebook, MySpace, Twitter, texting and on our mobile site.”

Another massive congrats to Gary and the entire Moosejaw team! Once again, we’re proud to work with Moosejaw and look forward to a bright future!