PCC Natural Markets Launches Bi-Weekly Digital Circular
June 18, 2009 by Jen Geeting
Filed under Customer Spotlight
PCC Natural Markets, based in Washington, is the largest consumer-owned natural food co-operative in the United States. Always on the forefront of innovation and sustainability, PCC Natural Markets has most recently made the decision to publish their bi-weekly circular online. The new digital circular is an exact replica of the printed version, only enhanced with some really cool elements. With the digital circular, shoppers can build a dynamic shopping list, bookmark pages, print pages, email the pages or the entire circular to a friend, view the delicious offering of natural foods in stunning detail, and last but certainly not least, subscribe to the the PCC Natural Market’s RSS feed (to be alerted when new ads or products are announced).
The Shopping List - A Must Talk About Feature
This feature is one that will certainly make your shopping experience in-store ten times easier. In a nutshell, here’s how it works:
1. Log on to the PCC Natural Markets website, and click on the green “What’s On Sale” button, which will be in the bottom, right side section of the screen. (This will launch the latest digital bi-weekly circular.)
2. Once the digital circular is in front of you, you’ll be presented with PCC Natural Market’s fine selection of foods that they currently have on special. Go ahead and flip through using the arrow in the upper right side of the page, or you can “grab” the corner of the page and virtually flip it with your mouse (as if you were turning the page of a print circular or catalog.)
3. As you are browsing through the pages chocked full of mouth watering foods and come across something you want to buy, click on the picture or item description and it will automatically be added to your virtual “shopping list”. Cool, right?
4. As you wrap up your virtual shopping trip, you can then click on the “Shopping List” tab on the left side of the page, and it will open another window displaying your entire shopping list. At that point, you can adjust the quantities and make any final adjustments to your list.
5. Finally, the fun part! Print your list by clicking on the “print” button, which appears just above your shopping list. It will then print out a nicely organized list that you can take into the store with you, allowing for a much more pleasant and faster shopping experience. Better yet, you also have the option of emailing the list to someone. Why would that be useful? Lets say you’re at home, and your spouse (who gets off of work in the next half hour) just so happens to pass by a PCC Natural Markets on the way home. You could email the list to your spouse at work and then he or she could pick up the items on their way home. Very cool!


So if there’s a PCC Natural Markets store in your area, your shopping experience just became a lot more fun! Even if there isn’t one near you, you can always check out their latest digital circular, play with all of the fun features and hope that one comes to your area soon!

















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