We love to spotlight customers who are actively promoting their new online publications, and this week, we wanted to give the spotlight to the new ETC online phonebook. After their new online directory went live, they sent out a monthly newsletter and wrote a nice piece about their new online phone book.
The results?
A ton of clickthroughs! ETC’s customers were obviously curious and excited about the mention of the new directory online, as ETC saw somewhere in the neighborhood of a 400% increase in usage. In other words, people were “quick to click” and enjoyed the experience.
As we’ve said before, all it takes is mentioning your new digital directory to your customers via email, social networks or your website, and it’s nearly a guarantee that people will click through to see what all the buzz is about.
Take a look at this quick snippet from the ETC Internet eNewsletter that went out just a few days ago to their customers:
That little paragraph was responsible for a HUGE spike in traffic to their new online publication.
Great job, ETC!
Visit the ETC online phone book by clicking on the cover below:
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