Fast Stats

Do people actually use digital page turn publications? Is online publishing really here to stay? The stats speak for themselves. While we don’t want to get into specifics for individual companies, here’s a quick look at some recent usage numbers for our customers:

In the previous six months, directory publications have seen over 1.5 million page views with more than half of that coming in the last three months.

Overall number of visitors to online directories is up almost 9% when comparing the last 90 days to the previous 90 days and the average time spent on the site is up 29%. Even more compelling is that the reach of these directories is expanding way beyond their traditional print distribution.

Catalog usage continues its steady growth. A six month comparison shows a 15% growth in page views and the last 90 days has increased 29% over the previous 90 days. Another interesting find is that the greatest growth has been for those catalogers that place a link to the online catalog in the top right or top center positions of their websites. This makes sense as those are two of the most valuable positions in online advertising, but it’s still good to see that links to the digital catalog are drawing an increasing audience.

Online editions of magazines and guides are following the same great trends as online, page flip catalogs - up in unique users, up in page views and up in URL clicks.

With new opportunities to sell into online publications and an always improving set of features to enhance user interactivity, we are very excited for our publishers to see continued growth in their online publications.