Marketing Done Right

It’s official; the new Moosejaw Back to School ‘09 Catalog, “No Pants,” has gone viral.

The concept of the catalog is that in this economy, no one can afford to buy an entire outfit, so all the models are wearing shirts and jackets without pants.

Besides the fun of all this, they are doing a great job marketing the new digital catalog. In addition to the usual link on the homepage and email campaign, they also wrote a blog post about the new catalog and they are using Twitter effectively as well.

On Twitter, they are retweeting (RT) all their customers who tweet and talk about the new catalog. This is a great use of social networking to build the brand and drive more catalog page views.

You can follow Moosejaw on Twitter here: http://twitter.com/MoosejawMadness.

Here is a screenshot of their Twitter timeline from today. As you can see, people are still talking about it!