Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, just recently announced results of an end buyer study that shows paper catalogs drive 93% of purchasing decisions. Also mentioned is that paper and online catalogs are not only effective sales tools, but also assist buyers in sparking creativity, discovering new products and realizing the importance of customization.
We at Dirxion think that the components of a printed publication cannot be beat: the attractive layout, the vibrant images and the aesthetics neatly blended with content. And well, buyers agree. While everyone may appear to be going online to purchase, it’s still the look and feel of print that gets them there.