Dirxion recently attended the Association of Directory Publishers Mid-Year Conference in Orlando, FL. We were proud to be the exclusive sponsor of not only the Golf Tournament, but also a very exciting $10,000 Hole-In-One Giveaway. The Jack Nicklaus designed New Course is a replica of the Old Course at St. Andrews and proved quite a challenge for even the best of players.
Aside from golf, there were some productive discussions between both vendors and publishers. In a year when many publishers are challenged by a bad economy and a general decline in print advertising, it was important for publishers to hear new ideas about how they can best serve their advertisers. Gone are the days when a sales rep can simply sell a print ad once a year to an advertiser and expect a regular healthy renewal. Yellow Pages publishers have certainly seen the need for multi-platform providers like Dirxion.
There is an ever-increasing focus on being able to provide local search results for advertisers online and this comes at the same time that the publisher needs to be a source of information and leads for their advertisers. It’s a tall order for many Yellow Pages reps to move from a traditional quick close sale to a consultative relationship.
While the conference featured publishers sharing with publishers, there still seemed to be lack of understanding and adoption of new strategies by the Yellow Pages publishers. Part of the challenge is that newer techniques for communicating with customers (i.e. blogs and Twitter) simply aren’t being put to use. Dirxion posted one of only two blogs about the ADP conference and was probably the only company in attendance to send out a tweet about it.
Don’t worry publishers; we are here to help. The latest version of our digital Yellow and White Pages solution – EdgeClix – makes easy work of social media. With our directory product, you can become the premier marketing consultant for your Yellow Pages advertisers. Over 80 Yellow Pages publishers have chosen Dirxion as their choice in online directories and that number continues to grow. We support the print like no other online provider and continue to add new programs that will help you sell more ads online and in print.