22 Magazines That Are Seeing Increased Ad Revenues

The Business Insider recently wrote an article about 22 Magazines That Are Actually Kicking Butt In 2009. They discussed how the Magazine Publishers of America keep records of 249 different magazine titles and of those 249, 227 saw a decline in their ad revenues in 2009 compared to 2008. Over 91% of the industry is suffering from the recent decrease in advertising.

Looking at the 22 titles that are earning more revenue than they were last year, five are published by Meredith Corporation. Patrick Taylor, of Meredith Corporation, says these magazine titles “do a good job of building their brand” especially on the Internet. He went on, saying that magazines can find a larger audience by making content available on the internet. Also, by going online, publishers can find new forms of advertising and creative ways to boost their print subscriptions. This is just another example of how going digital can help support your print and keep you afloat during tough times.

Here is a quick run through of the 22 Magazines that have muscled out increasing ad revenues over the last year.

Better Homes and Gardens - Up 1.9%
2008 Ad Revenues through September: $547,346,531
2009 Ad Revenues through September: $557,534,448

Ladies’ Home Journal - Up 2.5%
2008 Ad Revenues through September: $220,113,560
2009 Ad Revenues through September: $225,511,330

Soap Opera Digest - Up 2.5%
2008 Ad Revenues through September: $12,894,257
2009 Ad Revenues through September: $13,217,837

Executive Travel SkyGuide - Up 4.0%
2008 Ad Revenues through September: $5,470,212
2009 Ad Revenues through September: $5,689,007

Family Fun - Up 4.3%
2008 Ad Revenues through September: $75,434,521
2009 Ad Revenues through September: $78,651,596

Woman’s World - Up 5.4%
2008 Ad Revenues through September: $23,708,020
2009 Ad Revenues through September: $24,987,610

Endless Vacation - Up 5.7%
2008 Ad Revenues through September: $10,493,050
2009 Ad Revenues through September: $11,091,905

Women’s Health - Up 8.8%
2008 Ad Revenues through September: $58,709,640
2009 Ad Revenues through September: $63,900,299

More - Up 12.7% (Meredith,
2008 Ad Revenues through September: $82,346,521
2009 Ad Revenues through September: $92,812,076

Muscle & Fitness - Up 13.2%
2008 Ad Revenues through September: $71,483,698
2009 Ad Revenues through September: $80,948,436

Scholastic Parent & Child - Up 14.5%
2008 Ad Revenues through September: $34,688,914
2009 Ad Revenues through September: $39,682,262

Flex - Up 15.4%
2008 Ad Revenues through September: $24,595,411
2009 Ad Revenues through September: $28,379,120

Organic Gardening - Up 17.4%
2008 Ad Revenues through September: $3,198,473
2009 Ad Revenues through September: $3,754,516

OK Weekly - Up- 17.5%
2008 Ad Revenues through September: $47,755,400
2009 Ad Revenues through September: $56,099,244

Fitness - Up 17.5%
2008 Ad Revenues through September: $70,798,273
2009 Ad Revenues through September: $83,200,149

Saveur - Up 18.9%
2008 Ad Revenues through September: $8,678,312
2009 Ad Revenues through September: $10,322,035

Family Circle - Up 21.8%
2008 Ad Revenues through September: $254,590,657
2009 Ad Revenues through September: $310,058,104

Twist - Up 22.1%
2008 Ad Revenues through September: $2,635,592
2009 Ad Revenues through September: $3,217,460

The Week - Up 30.4%
2008 Ad Revenues through September: $19,760,226
2009 Ad Revenues through September: $25,766,774

People Style Watch - Up 32.2%
2008 Ad Revenues through September: $19,675,743
2009 Ad Revenues through September: $26,005,532

Fine Cooking - Up 66.2%
2008 Ad Revenues through September: $793,914
2009 Ad Revenues through September: $1,319,440

Spry - Up 550.6%
2008 Ad Revenues through September: $5,508,047
2009 Ad Revenues through September: $35,837,667