Did your Google search results just change?¬† Did you recently sign up for Google +?¬† Unless you are using Gmail on a regular basis and you want to be in on the latest social networking scene, then probably not.¬† Although Google does change their search algorithm with such regularity, that maybe your search did change anyway.
Regardless, the advent of Google Plus has been quickly followed by a new style of search results from Google.¬†¬† These new results take into account postings by people or companies in your ‚Äúcircles‚ÄĚ.¬†¬† If a member of your circles has mentioned or taken a photo of a particular product/service and you are logged into Google+ you will see those results in addition to the standard results.
So what does that mean for the local advertiser?¬† Simply put, since Google is the #1 search engine and they have launched a new social network, your company needs to be there.¬† Just like Facebook, LinkedIn and Twitter, you need to have a presence.¬† I realize that this can be hard to keep up with, but if you want total coverage, this is a natural extension of your print and online advertising.
Are you still going to show up in the Google Places results?¬† If you are already there, then yes, at least for now. ¬†The Google Places results rely on a number of factors, but for now should not be affected by the Google+ results. ¬†If a consumer is looking for a local service, it‚Äôs still my belief that for online presence, this is one of the most important places to be.¬† If you are not already there, then we need to talk.
So what do you need to know?¬† Google+ is expected to have 400 million users by the end of this year, http://bit.ly/tl2ORk .¬† Facebook has far more than that already and Twitter claims to have 175 million.¬† Simply put you can‚Äôt tell when or where a consumer will need a local business service, so advertisers need the help of their local advertising consultants to have a presence in print and online.