video

Respect the rickroll. Did you notice the rickroll warning before you clicked on the link? Probably not, that’s a good thing because that was a marketing test. Video is taking over the world!

89 million people in the United States are going to watch 1.2 billion online videos TODAY (ComScore). That’s a lot. Mobile and tablet shoppers are three times as likely to view a video over desktop users (Forbes). And did you know that 73% of consumers are more likely to make a purchase after watching a video (ReelSEO)? How many of those viewers are your customers? Is your publication mobile friendly? Video advertisements increase brand association, and consumers who view video ads on a mobile device are three times more likely to click through (Mobile Marketer).

60% of all data on the internet is video, and with more viewers using tablets and mobile devices, now is the time to see the value in a minute of video. Dr. James McQuivery of Forrester Research says the value of one minute of video equates to 1.8 MILLION words! Do you have the time to write that many words? Online videos are a practical use to increase user engagement and show off your products.

Video marketing continues to quickly expand and we have taken the steps to make sure you are covered. We have partnered with a leading video production house to quickly produce videos that make an impact. Now that you know the influence video marketing can play into your brand, contact us to get started.

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Written by Julia Pinski