The first mobile software update that allows content blocking is here. For the first time, the new iOS 9 update will allow users to install apps that block trackers, advertisements and other unwanted content. For the user this is great, as the most noticeable change will be that their web pages load faster. Load times using the Crystal app were remarkably faster. The Next Web did side by side comparisons of pages loading, one without Crystal and one with. The results were pretty telling. Check it out.
According to tapinfluence “Ad blockers will cost publishers nearly $22 billion in revenue this year”. That’s a staggering number. If you rely on online advertising gains, now is the time to seek other options. We know how important advertising is to online publications and this loss could potentially be made up through a digital publication app. In general, a digital publication application improves the overall value to print advertisers, giving them more reach.
With the new ad blocking apps, customers aren’t quite sure how to get their ads seen on mobile devices. This can be done by purchasing physical ad space in the publication and converting the paper product to digital solution! The advertisers ad will reside in the digital publication on a page – no blocking! Leaving a full page space for the advertiser will ensure that the ad will be seen. We can add links redirecting to their website and/or an email address.
Consumers go online to read the digital publication and chat with friends, so the ads created should drive brand awareness and peak a user’s interest. Banner ads can be highly effective but they need to be created properly. Google Marketing just wrote a great article about creative and effective banner ads. The three principles they point out are to be compelling, concise and clear. They go into a lot more detail, so I suggest visiting Think With Google for more information.
Once customers are informed and headed in the right direction with advertising it’s time to give us a call. Our digital publication consultants can help guide you through the process and offer some pretty amazing features to make your digital product stand out from the rest.