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Once your print catalog is published, it’s out the door and you can’t track how or when users engage with it. However, if you choose to expand your brand with a digital catalog not only can you view the overall traffic your catalog is receiving, but also individual page views and how customers discovered your interface. Now, with that being said, it sounds like it’s quite simple, right? But Google Analytics definitely has a learning curve. To simplify everything, we created a Basic Google Analytics Guide for your Dirxion Digital Publication.

If you already have a Dirxion Digital Publication or you’re just curious about how Google Analytics can help give you a better understanding of the way consumers shop, visit http://www.dirxion.com/GoogleAnalyticsGuide/ to download a free guide.

Written by Julia Pinski