In the first four months of the Lane Style digital look book by Lane Bryant, the average number of pages per session grew by over 400%. This solidified the belief that their shoppers wanted more than one way to shop online. Check out their customer showcase, here.
The steady increase and user adoption was a result of offering consumers choices and convenience. You may call it a catalog, circular, or look book, with each one representing something slightly different. In some ways they are all similar, each containing clothing and accessories you want to feature and the represent hours of creative layout.
For their outdoor action catalogs, Moosejaw likes to keep shopping and marketing fun and they take pride in being the most fun outdoor retailer on the planet! They came to us in 2009 for their digital catalog solution that would fit with their overall Madness. We love it!
Bella+Canvas is all about quality tees and team apparel! They didn’t want to take any shortcuts for their digital catalog shoppers. Both branded catalog lines feature elements which provide the best experience for a digital catalog shopper. Reviewing the catalog usage and events, allows them to make any adjustments needed to increase the catalogs engagement with users.
Retailers know they have to be across all the channels where potential consumers are looking. Being seamless and saying ‘take your pick we’ll be there’ can increase reach and may lead to higher shopping cart value. As a full service online publication provider, we’re here to help with every step of the process, from how to upload your PDF’s all the way to marketing best practices for your new online publication.