“In 1960 New York City – the high-powered and glamorous “Golden Age” of advertising – Don Draper, the biggest ad man in the business, struggles to stay a step ahead of the rapidly changing times and the young executives nipping at his heels.” (http://imdb.to/1Paqu9j) Meanwhile masses of sales and marketing teams were creating 3 ring binders like mad men. Piecing together all those catalogs and collateral sections together manually and adding urgent updated pages when needed.
In 1996, Nintendo 64 was released harboring some of the most influential games ever available; Super Mario 64 and The Legend of Zelda. All while N64 was being sold in masses, some daring marketing teams moved on to file sharing the collateral on a ‘hard to find’ local drive.
Then came PowerPoint, which really didn’t come on strong until 2002. In 2002 the animation engine in PowerPoint was massively overhauled, allowing users to create advanced and custom animations. It was a great upgrade but training was needed. The files were still too large to email and there is no interactivity available.
Online file sharing through companies such as DropBox™ was the next big thing to hit, it’s great for sharing files but anyone with access to the folder can delete or move files at anytime. It’s also not going to be your go to for presenting high quality publications and content to your customers.
From sales binders to online file sharing, these widely used options lack in key areas, especially transactional sales, searching capabilities, and responsive online/offline use. No one wants to have all these options spread out randomly, it gets confusing and cumbersome for the user. Combining all your needs into one solution packed with powerful tools will arm your sales team to smoothly overcome these obstacles.
We create the online catalogs designed to increase engagement between customers and sales. By using an order form or integrating with your existing eCommerce site, the barriers to purchase are significantly reduced.
Save the cost of big clunky binders that sales reps dread to carry around. We’ve conquered searching multiple catalogs, ordering, presenting and combining all your valuable print within one interface.
Our friendly sales team is available to answer any questions and show you the features of an online catalog. Let’s connect.