Brad Gorman

Posts by Brad Gorman

Attention Marketers: New Facebook Page Width

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Attention Marketers: New Facebook Page Width

This week, Facebook is changing the content container width of their customizable Page tabs from 760 pixels to a more slender 520. This conversion will allow the social network to fit in both their re-designed left navigation sidebar and the right advertising column, creating an even more uniform navigation experience for it’s 500 million plus

Creating a Google Account & Accessing Analytics

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Creating a Google Account & Accessing Analytics

Creating your Google Account is step numero uno in reaching and tracking your digital edition traffic with Dirxion. No Google Account, no Analytics access. So let’s get you started.
Step 1.)
Open your browser and visit google.com/analytics.  If you don’t use a Gmail or a Google docs account for work, and you don’t already have Analytics for

Subscription Services: There’s Not An App For That

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Subscription Services: There’s Not An App For That

Time Inc. is burning up the blogosphere’s rumor mill right now because of their alleged frustrations with Apple who is consistently denying their magazines’ iPad apps because of the subscription services built into them. Apple, thus far, will allow publishers to download and pay for titles directly within an application, which is convenient, but the

Google Analytics Tip #3 – Using Custom Segments to Divide and Compare Editions

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Google Analytics Tip #3 – Using Custom Segments to Divide and Compare Editions

Dirxion has found there is value in moving our clients from our native tracking system, Intersection, to  third-party solution, Google Analytics.  Google’s solution tied into your digital edition has the ability to track everything Intersection did plus give you even more rich insight into your traffic and marketing effectiveness.  The features are very easy to

iPad Catalogs: Much Potential for Retailers

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iPad Catalogs: Much Potential for Retailers

Digital Catalogs for the iPad were the topic of discussion in an article over on Advertising Age’s website Monday. With Dirxion’s iPad Enterprise product mere weeks away from production, journalist Beth Snyder Bulik, called us for an opinion on how retail brands should prepare for their maiden voyage on this new digital publishing platform.
Without reiterating

The Convenience Factor & Local Business Search

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The Convenience Factor & Local Business Search

Local business search. Here’s an interesting scenario to consider. Given the option to use the look and feel digital yellow pages on their computer or as an iPhone or Android app on their mobile phone, today’s average consumer would be most likely to choose which local search platform?
My answer – The mobile app. Why?  Pretty

Afternoon Headlines

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Afternoon Headlines

A look at trends in journalism over time: the tools and technologies
Did you know that people used to write using a pen and paper? Me either. This article takes us on a trip down “Publishing Memory Lane” discussing everything from the expensive, laborious days of scribes and movable type to the digital, real-time publishing era

Survey Says: Dirxion’s Customers Are Very Satisfied

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Survey Says: Dirxion’s Customers Are Very Satisfied

A few weeks ago, we distributed our Annual Customer Survey, which essentially asks our clients a series of brief questions on our products and services. Not to toot our own horn or anything, but the results were superb. So superb that we thought it might be nice to share a few of the results from

Afternoon Headlines

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Afternoon Headlines

Jersey Shore Cast to Save the Publishing Industry
The above title is a perfect example of why there needs to be a font dedicated to sarcasm. Two of the MTV cast members, Ronnie and J-WOWW did however, ink a deal with St. Martin’s Press to “write” a book called Never Fall in Love At the Jersey

Extra, Extra! New e-Edition for Newspapers!

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Extra, Extra! New e-Edition for Newspapers!

Good news! Catching up on the latest in news, entertainment, sports and business just got a little bit easier, because Dirxion has developed a line of digital publishing products tailor-made for the newspaper industry. This means that not only are all your favorite journalists and articles never further than a click away, but also you