At times, there are cost savings by producing a digital publication in house. Maybe your publication is on the smaller side and doesn’t come out that often. So, a few hours a year, for one of your IT team members — we’ll call him Glenn — to work on it is not a big cost.
Posts by Mark Thomas
Do you ever regret your digital catalog choice? When publishers shop around, they often find inexpensive digital catalog interfaces that fail to exceed the average standards of a PDF flip-through. What follows is an inaccurate expectation that the digital catalog is not a selling tool, a moneymaker or a project worth their time. A digital
Boring title right? Let’s break it down a little and see if we can get the juices flowing. LOCAL SEARCH- Our online directory platform available to any publisher that wants to provide a robust online advertising platform. It’s a fit for yellow page publishers, B2B directory publishers, supplier guides, specialty service directories, etc… V3- This
So, you’re looking to generate some more traffic to your Local Search site, but want to do something low cost. An old idea in the Yellow Pages industry can easily be rolled into your Dirxion powered Local Search platform. You can already change out your home page images on a whim, so why not make
As you consider the layout of your home page, how does it best serve your end user? Google’s dominance of the internet relates back to their focus on how people use their search engine. For a Local Search site, you should be looking to connect your advertisers with potential buyers in your market. That being
We appreciate our Local Search customers and understand the challenge their sales teams face in the trenches each day. So here’s a tidbit of info that may help before you head out to meet with your advertisers. That, or it simply allows you to better understand how people use your local search site. Without going
1. You’re wondering what it means to you now that Dirxion has acquired Immersifind. Simply put we are now the only one stop shop for online digital directories, local search platforms, and a comprehensive suite of online services you can sell to your advertisers. 2. AdClix is catching on like wildfire with directory publishers. It’s
Did your Google search results just change? Did you recently sign up for Google +? Unless you are using Gmail on a regular basis and you want to be in on the latest social networking scene, then probably not. Although Google does change their search algorithm with such regularity, that maybe your search did change
Don’t you hate it when you plan on attending an event and time just gets away? You miss the event and find out it could change the way you conduct business. A powerful tool that drives new revenue into your online directories. Don’t sweat it though, there is still time to take it all in.
Here’s a classic example of a company that has put together a sales campaign combined with their full effort into making it a success. Hanson Directories provides yellow page directory publications to rural telephone companies throughout the U.S. In the last few months they have started offering their advertisers mobile marketing solutions. In a nut