Mark Thomas

Posts by Mark Thomas

After 9 Quarters Magazines Post Gains

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After 9 Quarters Magazines Post Gains

How long?  How long have magazines been taking a beating.  How long have they seemed in dire straights?  How long have we seen major publishers shedding titles like my beagle sheds hair?  According to MPA, it’s been about nine quarters.  I know, it feels longer right?   But wait, there’s some promising page counts and

Who says Yellow Pages isn’t in tune to social networks?

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Who says Yellow Pages isn’t in tune to social networks?

We are seeing a slow but steady growth of Yellow Pages Industry Groups on Linked In.  Some are still quite small, but that can make for better discussions.  So if you are looking to dip your toes in the social waters, here’s a list of groups you can try:
Yellow Pages Professional Group
Yellow Pages Execs
TPOD Users

Live from the Consumer Electronics Show

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Live from the Consumer Electronics Show

Well okay, definitely alive, but not so much at the CES as wishing I was.  It’s a perfect environment for someone with digital ADD.  Simply following the news coming out of the show is enough to get excited
about emerging technology for the young, old and in between.  There’s also plenty of competition trying to make a

ADP Mid-Year Conference

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ADP Mid-Year Conference

Dirxion recently attended the Association of Directory Publishers Mid-Year Conference in Orlando, FL.  We were proud to be the exclusive sponsor of not only the Golf Tournament, but also a very exciting $10,000 Hole-In-One Giveaway.  The Jack Nicklaus designed New Course is a replica of the Old Course at St. Andrews and proved quite a

What’s on your desktop?

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What’s on your desktop?

First came what’s on your iPod, then came what’s on your Pandora mix? Could the same be said for what digital publications are on your desktop?
All right, maybe that’s a stretch to assume that online publications such as digital catalogs, digital magazines and digital phone books are that overwhelmingly popular. However, we have seen continued

Optimizing Your Video Content

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Optimizing Your Video Content

Our focus on search engine ranking goes beyond just the text on the page. In our continuing SEO education series, let’s take a look at what our friends at MediaMobz suggest for optimizing your video content. Thanks guys, for providing such valuable insight.

Fast Stats

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Fast Stats

Do people actually use digital page turn publications? Is online publishing really here to stay? The stats speak for themselves. While we don’t want to get into specifics for individual companies, here’s a quick look at some recent usage numbers for our customers:
In the previous six months, directory publications have seen over 1.5 million page

Koocanusa Adds to its Growing List of Online Publications

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Koocanusa Adds to its Growing List of Online Publications

So you’re a publisher with more than one type of publication, or maybe you’re a marketing company that works with a variety of publishers. Either way, does it make sense to try to put a catalog into an online travel guide format or a magazine into an online directory format? Of course not.
Like many publishers,

Dirxion To Attend YPA (Yellow Pages Association) Meeting

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Dirxion To Attend YPA (Yellow Pages Association) Meeting

Next week (April 26th-28th, 2009) Dirxion will be attending the Yellow Pages Association meeting in San Diego, CA. We are very pleased to once again be a sponsor and show our support to the yellow pages industry. As we continue our roll out of the EdgeClix interface, we seek and value feedback from our publisher

Dirxion Introduces EdgeClix 7.0 at the ADP Annual Tradeshow

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Dirxion Introduces EdgeClix 7.0 at the ADP Annual Tradeshow

The last few days in Palm Springs, CA, have seen the temperature soar over 100 degrees. Fortunately, when we hosted the Dirxion Open at the ADP last week, it was a mild 70-80 degrees.
The Association of Directory Publishers is an organization of independent Yellow Page publishers that meet up twice per year to review