As you consider the layout of your home page, how does it best serve your end user? Google’s dominance of the internet relates back to their focus on how people use their search engine. For a Local Search site, you should be looking to connect your advertisers with potential buyers in your market. That being
We appreciate our Local Search customers and understand the challenge their sales teams face in the trenches each day. So here’s a tidbit of info that may help before you head out to meet with your advertisers. That, or it simply allows you to better understand how people use your local search site. Without going
1. You’re wondering what it means to you now that Dirxion has acquired Immersifind. Simply put we are now the only one stop shop for online digital directories, local search platforms, and a comprehensive suite of online services you can sell to your advertisers. 2. AdClix is catching on like wildfire with directory publishers. It’s
Did your Google search results just change? Did you recently sign up for Google +? Unless you are using Gmail on a regular basis and you want to be in on the latest social networking scene, then probably not. Although Google does change their search algorithm with such regularity, that maybe your search did change
Don’t you hate it when you plan on attending an event and time just gets away? You miss the event and find out it could change the way you conduct business. A powerful tool that drives new revenue into your online directories. Don’t sweat it though, there is still time to take it all in.
Here’s a classic example of a company that has put together a sales campaign combined with their full effort into making it a success. Hanson Directories provides yellow page directory publications to rural telephone companies throughout the U.S. In the last few months they have started offering their advertisers mobile marketing solutions. In a nut
Interactive ads tend to generate stronger engagement, message involvement, and attitude toward the advertisements than static ads. This is according to a recent study from Alex Wang at the University of Connecticut. With a rating of 9 being the strongest, the interactive ads outscored static ads in the areas: Engagement: 6.67 vs 5.38 Message Involvement:
Coming to a directory near you!!! We are preparing to launch a fresh new way to create revenue opportunities for both you and your advertisers. Keep reading to learn more about a fantastic opportunity for directory publishers that want to drive new revenue through their traditional print ads. If you’re not interested in generating more revenue then
How long? How long have magazines been taking a beating. How long have they seemed in dire straights? How long have we seen major publishers shedding titles like my beagle sheds hair? According to MPA, it’s been about nine quarters. I know, it feels longer right? But wait, there’s some promising page counts and
We are seeing a slow but steady growth of Yellow Pages Industry Groups on Linked In. Some are still quite small, but that can make for better discussions. So if you are looking to dip your toes in the social waters, here’s a list of groups you can try: Yellow Pages Professional Group Yellow Pages
Our strength lies in our ability to develop innovative software applications, moving an idea from concept to reality. We continue to grow our business by working with our customers to develop creative enhancements for all of our product lines. Our commitment to innovation, excellence and our community remains our top priority.
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