As you consider the layout of your home page, how does it best serve your end user? Google’s dominance of the internet relates back to their focus on how people use their search engine. For a Local Search site, you should be looking to connect your advertisers with potential buyers in your market. That being
Dirxion is pleased to announce the launch of their new partnership with ArcaSearch! Through this joint endeavor, the complementary resources and a shared commitment to excellence, newspaper publishers will now have the very best suite of digital services available. ArcaSearch, headquartered in Elk River, Minnesota, develops digital archiving and researching solutions that allow users online
Here’s a classic example of a company that has put together a sales campaign combined with their full effort into making it a success. Hanson Directories provides yellow page directory publications to rural telephone companies throughout the U.S. In the last few months they have started offering their advertisers mobile marketing solutions. In a nut
Interactive ads tend to generate stronger engagement, message involvement, and attitude toward the advertisements than static ads. This is according to a recent study from Alex Wang at the University of Connecticut. With a rating of 9 being the strongest, the interactive ads outscored static ads in the areas: Engagement: 6.67 vs 5.38 Message Involvement:
Sam Geist puts out a fantastic weekly newsletter called Quickbites. In one of his newsletters a couple weeks ago, Sam touched upon how vastly different the marketing playground is today as compared to just two years ago. His words, particularly the questions he posed at the end, really struck a chord with me. Here’s an
Media company, SmartBrief, just recently covered a story on how Moosejaw integrates its catalog with Facebook. Author Jesse Stanchak exposes the company’s approach to online retail and how social channels fit into its plans. If there were ever a case for a Dirxion Facebook app, this is it. Click to read the edited transcript of
I recently stumbled upon this brilliant article written by Greg Beato, a writer for dozens of publications, including SPIN, Wired, Business 2.0, and the San Francisco Chronicle. The article pays tribute to telephone directories and their subtle, yet remarkable impact on society since 1878, the year the first phone book was published. Beato begins his
Would you believe me if I said U.S. newspaper circulation is up this year? I didn’t think so. Well take yourself out of a print-only world for a second and hear this: e-edition circulation for U.S. newspapers is on the rise and seems to be the one metric in the publishing world that is thriving
iPad Is The Tops In Satisfaction The numbers from the American Consumer Satisfaction Index (ACSI) through the University of Michigan are in and the iPad ranked with the highest index of all Personal Computing products. Oh, and it was higher than all of the other products across all product lines … ever. Guess that will
Ready for this? Brace yourself retailers. A market study by comScore shows that catalog recipients ordered 28 percent more items with a revenue increase of 163 percent versus those who did not receive a catalog. If that doesn’t sell you on the idea of a familiar, old fashioned direct mail campaign, I’m not sure what
Our strength lies in our ability to develop innovative software applications, moving an idea from concept to reality. We continue to grow our business by working with our customers to develop creative enhancements for all of our product lines. Our commitment to innovation, excellence and our community remains our top priority.
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