Marketing Tips

Drive Holiday Sales and Traffic From Within Your Digital Catalog with Pinterest

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Drive Holiday Sales and Traffic From Within Your Digital Catalog with Pinterest

With the holidays coming up, people all over the globe will be setting up gift wish lists and house projects to complete over their holiday breaks. Social media, especially Pinterest, can be a really powerful tool to connect with your customers and keep them engaged in your product, especially ahead of the holidays. Pinterest allows [&hellip

Speed is of the Essence

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Speed is of the Essence

How many times have you left a site or a webpage because it was just too slow? Research shows that 40% of people abandon a website that takes more than 3 seconds to load.  While common sense might tell you that speed is a factor in creating a positive user experience with your site, it [&hellip

Ad Blocking is now available for mobile devices. Time to rethink your advertising solution!

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Ad Blocking is now available for mobile devices. Time to rethink your advertising solution!

The first mobile software update that allows content blocking is here. For the first time, the new iOS 9 update will allow users to install apps that block trackers, advertisements and other unwanted content. For the user this is great, as the most noticeable change will be that their web pages load faster. Load times [&hellip

The Wonderful Widget.

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The Wonderful Widget.

Simply stated, a widget is anything that can be put “on top” of a web page. Now the technical definition, it is a rich media application that can be embedded onto a page within your digital publication adding more value. Grab a user’s attention and engage them with the widget of your choice. It can [&hellip

Typography matters.

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Typography matters.

Typography matters in the digital age. Preparing type for digital display is slightly different than preparing for print. The digital side deals with a much lower resolution. Therefore, fonts intended for web use can include wider letterforms and heavier thin strokes. If you plan to use smaller fonts, it’s best to use a font with [&hellip

Video Marketing is Continuiously Increasing, it’s More Important Now Than Ever.

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Video Marketing is Continuiously Increasing, it’s More Important Now Than Ever.

Respect the rickroll. Did you notice the rickroll warning before you clicked on the link? Probably not, that’s a good thing because that was a marketing test. Video is taking over the world! 89 million people in the United States are going to watch 1.2 billion online videos TODAY (ComScore). That’s a lot. Mobile and [&hellip

Facebook Pages, Calls to Action

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Facebook Pages, Calls to Action

Businesses now have a better way to direct people to your website. If you’re an admin to a Facebook Page, be on the look out for Facebook’s new call-to-action (CTA) option. We were just offered it last week and added it immediately! Page admins can choose from one of the following CTA buttons and link [&hellip

A Not-So-Essential Gift Guide

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A Not-So-Essential Gift Guide

The holiday season is here, and great gifts are tough to come across. Have you already done your holiday shopping? If you answered “yes,” then awesome, good for you, take a pat on the back. But for those of us who answered “no,” Dirxion is here to help! Dirxion’s 2014 Not-So-Essential Gift Guide is now [&hellip

Time to get social.

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Time to get social.

Facebook is the most popular social media site with 1.35 billion active users! Your business is most likely on Facebook, where is your digital publication in the social media landscape? Your social media efforts go into building a bigger following, a bigger audience on Facebook, so why not put your publication on the main social [&hellip

Expose Your Digital Catalog

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Expose Your Digital Catalog

You’re new digital catalog can be a new, all purpose tool! Once your digital catalog is ready our Publishing Specialists are here to guide you through possible key usage and placement. Placement is everything! There are several different ways you can implement your digital catalog. MSC strives for great customer service, and an important part [&hellip