Marketing Tips

Which Social Medians are right for your business

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Which Social Medians are right for your business

Why should a small to medium sized business use social media power? The main reason, it’s free marketing! Social Media marketing is important because it’s a businesses bridge to existing and potential customers. For instance, on Facebook a business can offer deals if you like their page. On Twitter, you can encourage followers to engage,

User Submitted Photo Contests For Local Search

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User Submitted Photo Contests For Local Search

So, you’re looking to generate some more traffic to your Local Search site, but want to do something low cost. An old idea in the Yellow Pages industry can easily be rolled into your Dirxion powered Local Search platform. You can already change out your home page images on a whim, so why not make

Footer Links For Users Not Search Engines

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Footer Links For Users Not Search Engines

As you consider the layout of your home page, how does it best serve your end user? Google’s dominance of the internet relates back to their focus on how people use their search engine. For a Local Search site, you should be looking to connect your advertisers with potential buyers in your market. That being

AdClix Webinar – In Case You Missed It

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AdClix Webinar – In Case You Missed It

Don’t you hate it when you plan on attending an event and time just gets away? You miss the event and find out it could change the way you conduct business. A powerful tool that drives new revenue into your online directories. Don’t sweat it though, there is still time to take it all in.

New Lawson e-Catalog Takes the Pain Out of Searching

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New Lawson e-Catalog Takes the Pain Out of Searching

We live in a time of instant gratification. Where one can find the information they need at the touch of their fingertips, in just a few minutes. How would you like it if your catalog could be easier and more convenient in finding the products your customers need, in a fast and efficient manner? Enter

REI and Customer Experience

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REI and Customer Experience

“Get your gear on!!” “got some camping/hiking essentials and scored with the free shipping :)” “Excellent gear!!!” The goal of creating a good user experience for a digital catalog is creating an interface so comfortable and intuitive that the user never stops to think about the actual interface itself, but instead they become completely engaged

New Features Come With Facebook iFrame Update

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New Features Come With Facebook iFrame Update

Facebook seems to change more often than [insert Oscar host wardrobe change reference here]. That’s all I got, I don’t watch those things because I’m usually on Facebook. That, and well, I ditched my Cable package a few months back so if it’s not streaming online it’s not for me. The “Book of Face’s” most

How to Get a Business Website Up Inexpensively

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How to Get a Business Website Up Inexpensively

Did you know that nearly 50% of small businesses do not have a website? Yes, it’s 2011 and no, I’m not kidding. This means there are a multitude of small businesses out there still in need of a digital presence. For local businesses, proper online exposure can mean the difference between success and failure, especially

Digital Edition Promotion 101

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Digital Edition Promotion 101

Now that you’ve got a Dirxion digital edition, how can you ensure that it gets the proper attention of your audience? Excellent question. Here we’ll help you navigate some tried-and-true practices and essential promotion tactics that should be part of any successful online publication strategy. Integrate your digital edition into your current social media strategies

A little advertising goes a long way

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A little advertising goes a long way

Last week, Hometown Directories, Inc. placed an ad on the KFVS12 television station website. The results were nothing short of outstanding! Not only did they see a 55% increase in visits, Hometown Directories also captured a 13% increase in new visitors to their yellow pages digital edition. For all you directory, newspaper, and travel guide