Marketing Tips

The Wonderful Widget.

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The Wonderful Widget.

Simply stated, a widget is anything that can be put “on top” of a web page. Now the technical definition, it is a rich media application that can be embedded onto a page within your digital publication adding more value. Grab a user’s attention and engage them with the widget of your choice. It can

Typography matters.

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Typography matters.

Typography matters in the digital age. Preparing type for digital display is slightly different than preparing for print. The digital side deals with a much lower resolution. Therefore, fonts intended for web use can include wider letterforms and heavier thin strokes. If you plan to use smaller fonts, it’s best to use a font with

Video is taking over the world

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Video is taking over the world

Respect the rickroll. Did you notice the rickroll warning before you clicked on the link? Probably not, that’s a good thing because that was a marketing test. Video is taking over the world! 89 million people in the United States are going to watch 1.2 billion online videos TODAY (ComScore). That’s a lot. Mobile and

Facebook Pages, Calls to Action

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Facebook Pages, Calls to Action

Businesses now have a better way to direct people to your website. If you’re an admin to a Facebook Page, be on the look out for Facebook’s new call-to-action (CTA) option. We were just offered it last week and added it immediately! Page admins can choose from one of the following CTA buttons and link

A Not-So-Essential Gift Guide

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A Not-So-Essential Gift Guide

The holiday season is here, and great gifts are tough to come across. Have you already done your holiday shopping? If you answered “yes,” then awesome, good for you, take a pat on the back. But for those of us who answered “no,” Dirxion is here to help! Dirxion’s 2014 Not-So-Essential Gift Guide is now

Time to get social.

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Time to get social.

Facebook is the most popular social media site with 1.35 billion active users! Your business is most likely on Facebook, where is your digital publication in the social media landscape? Your social media efforts go into building a bigger following, a bigger audience on Facebook, so why not put your publication on the main social

Expose Your Digital Catalog

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Expose Your Digital Catalog

You’re new digital catalog can be a new, all purpose tool! Once your digital catalog is ready our Publishing Specialists are here to guide you through possible key usage and placement. Placement is everything! There are several different ways you can implement your digital catalog. MSC strives for great customer service, and an important part

Houzz Pinteresting!

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Houzz Pinteresting!

We’ve incorporated three of the largest sites that boost your visits into your digital retail catalog! Pinterest, Facebook and Houzz are three of the biggest sharing sites with invaluable backlinks. Here’s the scenario — a designer is flipping through your catalog on any platform (yes, even smartphones), they see an item they want to share,

Which Social Medians are right for your business

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Which Social Medians are right for your business

Why should a small to medium sized business use social media power? The main reason, it’s free marketing! Social Media marketing is important because it’s a businesses bridge to existing and potential customers. For instance, on Facebook a business can offer deals if you like their page. On Twitter, you can encourage followers to engage,

User Submitted Photo Contests For Local Search

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User Submitted Photo Contests For Local Search

So, you’re looking to generate some more traffic to your Local Search site, but want to do something low cost. An old idea in the Yellow Pages industry can easily be rolled into your Dirxion powered Local Search platform. You can already change out your home page images on a whim, so why not make