Happy October 21, 2015, or Back to the Future Day! While I like to consider myself a Back to the Future know-it-all (my brothers and I would watch the original movie, repeatedly, every Saturday), I have to admit that Back to the Future II, was not one of my favorites. I think I watched it a total of two times in my life and remembering the movie word-for-word is not part of my forte. 2015 Future Biff was scarier than 1955 Bully Biff, Biff’s World gave me the creeps and traveling back to 1955 from 2015 and then to 1985 was more mind wracking than I could handle (being 8 years old at the time, I could barely handle brushing my teeth). The one thing I do remember though from the second sequel is the way that 2015 was represented. With gadgets, fashion, cars and more, BTTF2 had us all guessing what was going to happen in the future. Would it be as cool as was predicted – minus the double tie – what was with that Future Marty?
By now, you have probably read many articles based around Back to the Future Day and all of the predictions the movie guessed correctly. But, how correct were they and do some of the items we saw with Marty in 2015 lack what has actually been created in our present day 2015? Moreover, what products did they miss?
Present Day Smartphones and Tablets
While BTTF2 correctly predicted some tech ideas we see today, they never discussed the idea of a smartphone or tablet. These two products are something that we could not even fathom in the 1980’s. And the video calling that the movie predicts, while pretty accurate, is nothing compared to the likes of Facetime or Google Hangouts that we use today. Not to mention how easy it is for my toddlers to use when calling Grandma.
BTTF2 Cars – vs – Present Day 2015 Cars
I still think the most prominent scene in BTTF2 (besides realizing Jennifer changed dramatically) was when Doc, Marty, and Jen were FLYING IN A CAR to the future. All of the cars flying around downtown Hill Valley had us completely jealous that our Chevrolet Citation couldn’t hover above and fly over the slow moving Toyota Tercel in front of us. Those flying cars were incredible, but you cannot deny that they were super ugly. While we cannot fly in our cars just yet, we also don’t look as goofy getting out of Griff Tannen’s 2015 BMW.
Hoverboard – vs – Glidr
Marty’s hoverboard was awesome. The idea of having it, is still awesome and someday (maybe soon?) we will probably see a product that is close to it. But we currently have nothing to compare the hoverboard too. So we chose the Glidr. While it still has wheels, you still get around incredibly fast and smooth, and that it is almost like hovering.
BTTF2 Virtual Reality – vs – Oculus Rift
I’ll just say it, future Marty looks ridiculous in his virtual reality glasses. But, I cannot really say that those using the Oculus Rift do not look just as goofy. While we won’t discuss the fact that BTTF2 correctly guessed phone glasses (ugh, Google Glass). We have to imagine that the technology and realness of Oculus virtual reality have to be ions better than what Marty is viewing.
BTTF2 Grays Sports Almanac
We can’t help but notice that the creators of BTTF2 missed when they thought of the role Grays Sports Almanac would have in 2015. Many sports questions come to mind from the movie (eh hem, Cubs winning the World Series), but while sports almanacs are around today, we like to think that they would be a digital catalog instead of a printed edition. And of course, they would have chosen Dirxion for all of their digital publishing needs.
Just a couple thoughts on Back to the Future Day. If you need me, I’ll be watching Back to the Future II for the third time in my life, still wondering about that double tie and wishing I had a dehydrated pizza that looked as good as the McFlys.
With the holidays coming up, people all over the globe will be setting up gift wish lists and house projects to complete over their holiday breaks. Social media, especially Pinterest, can be a really powerful tool to connect with your customers and keep them engaged in your product, especially ahead of the holidays. Pinterest allows users to hunt and gather products and ideas, adding items and descriptions (with a handy link) to organized and themed boards. It’s all right there – clicking, pinning and buying. The average pin gets repinned eleven times! The average order value through Pinterest is $50, that’s higher than any other social media site including Amazon and Google.
There are over 70 million Pinterest users with 2.5 billion page views a month. That’s a lot of time and activity spent on Pinterest. Pinterest provides a great opportunity to drive traffic back to your website, it also enhances brand recognition and customer service. We know how important these social media outlets are to you and your customers. That’s why we’ve made sharing, pinning and following even easier in your digital publication. All within the Pinterest feed, a customer can follow you and share your pins on the major social media platforms. Take a look at our friends Moosejaw and how their Pinterest feed works! Contact one of our handy sales reps today to receive more information on new ways to show off your products and catalog!
Alabama’s student newspaper just came out with an e-Edition! It’s published four times a week during Spring and Fall terms. This is the first newspaper that’s requested a bookshelf and it looks great.
If you love rustic interiors mixed with modern elements then Schoolhouse Electric and Supply Co. will rock your world! Their quality products and customer service will leave you in coming back for more. Now, you can peruse Schoolhouse’s products in their new digital catalog. Nestled nicely in an easy to find link on their website, Schoolhouse makes it uncomplicated to browse, view and purchase their beautiful decor. Take a moment to experience the simple and effective look of Schoolhouse’s digital catalog.
The first mobile software update that allows content blocking is here. For the first time, the new iOS 9 update will allow users to install apps that block trackers, advertisements and other unwanted content. For the user this is great, as the most noticeable change will be that their web pages load faster. Load times using the Crystal app were remarkably faster. The Next Web did side by side comparisons of pages loading, one without Crystal and one with. The results were pretty telling. Check it out.
According to tapinfluence “Ad blockers will cost publishers nearly $22 billion in revenue this year”. That’s a staggering number. If you rely on online advertising gains, now is the time to seek other options. We know how important advertising is to online publications and this loss could potentially be made up through a digital publication app. In general, a digital publication application improves the overall value to print advertisers, giving them more reach.
With the new ad blocking apps, customers aren’t quite sure how to get their ads seen on mobile devices. This can be done by purchasing physical ad space in the publication and converting the paper product to digital solution! The advertisers ad will reside in the digital publication on a page – no blocking! Leaving a full page space for the advertiser will ensure that the ad will be seen. We can add links redirecting to their website and/or an email address.
Consumers go online to read the digital publication and chat with friends, so the ads created should drive brand awareness and peak a user’s interest. Banner ads can be highly effective but they need to be created properly. Google Marketing just wrote a great article about creative and effective banner ads. The three principles they point out are to be compelling, concise and clear. They go into a lot more detail, so I suggest visiting Think With Google for more information.
Once customers are informed and headed in the right direction with advertising it’s time to give us a call. Our digital publication consultants can help guide you through the process and offer some pretty amazing features to make your digital product stand out from the rest.
Tell me a little bit about yourself.
I am part of the Local Search team and serve as the Google Analytics admin for the Look & Feel products at Dirxion. I work remotely from Asheville, North Carolina, which means I have a very short commute and don’t always have to put on shoes to go to work! I’ve been married almost 6 years to my husband AJ and we have 2 cats, Buster and Bella. We moved to Asheville from Houston, TX, about a year ago so I’m still getting used to living in a much smaller city, but I’m enjoying the fact that we actually have all 4 seasons here and I like the emphasis in this area on everything local from food and art to biodiesel in the furnace.
How did you get started in Local Search at Dirxion?
I had been a customer of various local search services throughout my career on the print side of yellow page directory publishing so I was very familiar with the product and local search customers. I had an opportunity to transition from print directory publishing to local search in 2010 and I was excited to make the move. I joined the Local Search team at Dirxion in 2012 as part of the ImmersiFind acquisition.
What do you love most about working at Dirxion?
Since I don’t work in the office with everyone, I have a different view of what it means to work ‘at Dirxion’. I like the company’s focus on family, health and happiness; and I am grateful for the opportunity to work for Dirxion from home. I’ve really been enjoying helping out in Marketing with the blogs and social media posts for Sciddy during the 35 hour week trial—that has been my favorite thing recently.
What keeps you up at night?
Not much, but when I can’t sleep it is usually because I can’t stop thinking! Sometimes it is about work and sometimes I get too excited about something fun I am planning.
We try to stay active and fit here at Dirxion, what is your favorite workout to relieve stress?
I like to go to the gym, and I usually go at least 3 days a week. I also like to ride my bike and go hiking. AJ and I also do a lot of what I call urban hiking around town. We try to walk everywhere we can, especially when we go to events downtown because it is only about 1 mile away and that way we don’t have to hassle with parking.
What do you like to do outside of work?
I love to cook and try new recipes. I’m obsessed with Twitter at the moment and there is always something going on in Asheville so I’m always looking for ideas. I enjoy going to art galleries, live music shows, new restaurants and local events. I also like to go camping and kayaking.
What are you looking forward to most this year?
I’m looking forward to seeing all the leaves change color from the beginning of the season. We moved here at the end of September last year so I didn’t get to see the whole process. I’m also looking forward to seeing Owlbert again. Our neighbor has an owl box in their backyard which butts up to ours, and there is a screech owl that lives in the box during the fall and winter. We named him Owlbert!
Anything else you’d like to add
I’m very sentimental and cry during sappy commercials. I drink espresso instead of coffee with my breakfast so don’t be surprised to find me extra alert in the mornings!
Branding is much more than a logo or graphic. Your brand is a representation of your company’s mission and personality. When you showcase your brand, you are leaving a lasting impression on your customers. Chances are you already have a logo, color scheme and website design by the time you are sending your digital publication files over to Dirxion. And we love to use all of these elements to personalize your digital publication to reflect and extend your brand.
Dirxion is hands on when it comes to designing your interface. We take all of our customers input seriously, from the toolbar, to the tabs, to the footer, and even the help file – we customize your digital publication to your highest of standards. We have some samples below to show you how far and wide we go in getting you the best representation in your Compass interface.
Starting off with Sams Club, who services over 47 million members and is the 8th largest U.S. retailer, they wanted a simple and clean look, branded nicely to match their color scheme.
Next we will showcase Stihl, the world’s best chain saws and other handheld power equipment. Their digital catalog reflects a sleek and strong design, just like their tools. They wanted to add customization into their product detail pop-ups. Once you find a product, you can click the item and view the layout, a product video and instruction manual. All the information you need is in the product details box.
Baker Furniture has a style that is sleek yet classic and they wanted to extend that style to their digital catalog interface. Our design team made custom modifications to the landing page; including the toolbar, custom buttons and logo size. Baker was more than happy to send over design files for us to modify and fit into our product and the end result is simply breathtaking.
Ballard Design has captured the look and eclectic feel of a European open-air market! They obviously wanted to showcase this in their interface and make it feel as though you were still walking thru the market and shopping, only online! To keep their custom unique look Ballard Design requested a unique landing page with a search option, a transparent toolbar, and customized email and share message.
MSC Industrial Supply is the leading North American distributor of metalworking and maintenance, repair and operation (MRO) products and services. Go to any page on their website and their blue catalog tab will always be on the left. Easily access their digital catalog by clicking the tab and it opens directly into their website! Their latest custom addition is the banner in the toolbar. Using your own website is a great way to show-off your digital publication.
We like to use custom interfaces for our digital catalogs that we develop as well! We are not sure if you have seen our 2014 Gift Guide, but we went over the top in giving off that holiday vibe. And even beyond the interface graphics and hilarious gifts, we added a nice little hover effect to the product tags, giving it a some much needed holiday sparkle. And by-the-way, there are only 14 more Fridays until Christmas 2015! We better get to work on our next guide!
The options to extend your brand to the Compass interface are endless. And like we stated above, we take your feedback and ideas and try to create a digital masterpiece. So the next time you work with us, please let your project coordinator know how we can customize your interface. If you need a little guidance our graphics team is here to help. We want you to have a digital publication to reflect what’s truly unique to your company.
As always our friendly sales team is available to answer any questions you might have. If you have any questions please contact us at 1.888.391-0202 or email us at firstname.lastname@example.org.
Back to the catalog at hand, Nordson is launching their Replacement Parts for Adhesive Equipment Catalog. Inside you will find thousands of replacement parts for adhesive machinery. Did you know Nordson is the word leader in the packaging industry? Products you use everyday have most likely been sealed by Nordson machinery and adhesives.
Nordson is extending their brand by creating an online catalog utilizing Dirxion’s Compass product. You can use the filtered search to hone in on your exact needs, create an order list with the products you want and request a quote, all with a few clicks. Nordson even added a desktop shortcut option, so that your business needs are at your fingertips. Visit the Nordson Replacement Parts catalog and call Dirxion with any digital publishing needs!