As you consider the layout of your home page, how does it best serve your end user? Google’s dominance of the internet relates back to their focus on how people use their search engine. For a Local Search site, you should be looking to connect your advertisers with potential buyers in your market. That being
We appreciate our Local Search customers and understand the challenge their sales teams face in the trenches each day. So here’s a tidbit of info that may help before you head out to meet with your advertisers. That, or it simply allows you to better understand how people use your local search site. Without going
December 21st, 2012
Announcments, Catalogs, Directories, Dirxion News, General, Magazines, Mobile, Newspapers, Resources, iPad
Mari Barringer
Here’s to all of our clients, employees, friends and family that make this company who we are. It is with many thanks and warm holiday wishes that we offer this fun holiday read to you. So get out your naughty and nice list and pick out some awesome gifts. Your friends and family will thank
Are you still trying to figure out what to get your loved ones for the holidays? Well, look no further than the Dirxion 2011 Not So Essential Gift Guide. Have you always wanted to give creative gifts, but just never had a chance to do your research? Or maybe you always forget about your pets
Don’t you hate it when you plan on attending an event and time just gets away? You miss the event and find out it could change the way you conduct business. A powerful tool that drives new revenue into your online directories. Don’t sweat it though, there is still time to take it all in.
Dirxion is pleased to announce the launch of their new partnership with ArcaSearch! Through this joint endeavor, the complementary resources and a shared commitment to excellence, newspaper publishers will now have the very best suite of digital services available. ArcaSearch, headquartered in Elk River, Minnesota, develops digital archiving and researching solutions that allow users online
Here’s a classic example of a company that has put together a sales campaign combined with their full effort into making it a success. Hanson Directories provides yellow page directory publications to rural telephone companies throughout the U.S. In the last few months they have started offering their advertisers mobile marketing solutions. In a nut
We live in a time of instant gratification. Where one can find the information they need at the touch of their fingertips, in just a few minutes. How would you like it if your catalog could be easier and more convenient in finding the products your customers need, in a fast and efficient manner? Enter
Interactive ads tend to generate stronger engagement, message involvement, and attitude toward the advertisements than static ads. This is according to a recent study from Alex Wang at the University of Connecticut. With a rating of 9 being the strongest, the interactive ads outscored static ads in the areas: Engagement: 6.67 vs 5.38 Message Involvement:
“Get your gear on!!” “got some camping/hiking essentials and scored with the free shipping ” “Excellent gear!!!” The goal of creating a good user experience for a digital catalog is creating an interface so comfortable and intuitive that the user never stops to think about the actual interface itself, but instead they become completely engaged
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