Facebook is the most popular social media site with 1.35 billion active users! Your business is most likely on Facebook, where is your digital publication in the social media landscape? Your social media efforts go into building a bigger following, a bigger audience on Facebook, so why not put your publication on the main social stage?

By placing your digital catalog in a Facebook application, users can stay engaged while on a familiar platform, never leaving your unique social brand. A Facebook app is a great option that is simple yet effective. When you update your digital catalog on Facebook, you could write a quick status update, allowing users to go check it out in real time.

Adding your catalog to Facebook gives you an opportunity to drive more fans to your products on your e-commerce site. Since the app works just like our digital catalog interface, linking and adding detail windows is a cinch.

It’s time to get social. Let us help.

At times, there are cost savings by producing a digital publication in house. Maybe your publication is on the smaller side and doesn’t come out that often. So, a few hours a year, for one of your IT team members — we’ll call him Glenn — to work on it is not a big cost. But, what happens to Glenn when the catalog, magazine, or newspaper is a little more frequent and more substantial in size. How about linking options? Are you going to want Glenn to manually go through the catalog and link hundreds of SKUs or images every few months? YIKES! That’s a lot more time invested.

Assuming all goes well, Glenn can get the publication up and hosted, then forget about it. But, all is not well in the internet world. Suddenly, people start calling in to say they can’t get access to the digital publication on their computer and Glenn is called in to troubleshoot. That conversation goes something like this, “Yes sir, and what kind of PC do you have? Okay, and what browser and operating system are you using?” But wait, then IE and Chrome release security updates to their browsers (OH MY!) and suddenly your publication won’t open (FRIGHTFUL)! So, you call in Glenn. Next up is sales requesting a specific interface feature that simply isn’t available. Then, the scariest thing happens, your CEO sends an email trying to understand why they can’t access the publication on their tablet during an important presentation. Before you know it Glenn is in a terrible pickle, resembling this:

Glenn’s no good, very bad day was totally avoidable. Simply send us your PDFs and let us do the work. Our customers digital publications are being updated on a regular basis to account for the constant change OS and browser updates bring. Not to mention, the new elements we continue to develop at the request of both customers and users. Besides, doesn’t Glenn have something more important to do?

Happy Halloween!

Do you ever regret your digital catalog choice? When publishers shop around, they often find inexpensive digital catalog interfaces that fail to exceed the average standards of a PDF flip-through. What follows is an inaccurate expectation that the digital catalog is not a selling tool, a moneymaker or a project worth their time.

A digital catalog, however, is not a chore; it is an investment. And Dirxion’s Compass shows its clients a higher standard.

Some of the top grossing industrial distributors in the world work with Dirxion to use Compass, which enables us to easily provide a digital catalog version for their distributors. Delivery is effortless since Compass converts easily to mobile, tablet & offline use, allowing sales users to access the digital catalog anywhere, anytime. Go in a new Dirxion, without the regrets.

It’s easy to get a hold of us, email us at sales@dirxion.com, call 888.391.0202 or fill out our contact form.