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The Dirxion Digital Publishing Blog -
  • HOME
  • PRODUCTS
    • RETAIL CATALOGS
    • B TO B CATALOGS
    • FLYERS
    • ONLINE DIRECTORIES
    • NEWSPAPERS
    • MAGAZINES
    • TRAVEL GUIDES
  • ABOUT
    • ABOUT US
    • GET THE ANSWERS
    • SALES + MARKETING
  • CONTACT

Accelerating your Online Catalog with Dirxion Compass

B2B, Catalogs, Digital Publishing, Retail Catalogs, Solutions

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The automotive parts world is vast, overwhelming, and time sensitive when it comes to searching for products. Users rely on the seller to provide a large amount of information as quickly as possible to identify the perfect fit for every project. Pairing digital catalogs with print and in-store options are a perfect solution to reduce wasted time and keep customers engaged.

CRC prides itself on being a leader in the DIY market. With the bookshelf of online catalogs we created for them, they provide users with a wide range of catalogs, sell sheets, and brochures in one convenient location. This helps users across all their product lines make informed purchase decisions.

Similarly, Obsolete & Classic Auto Parts wanted to insure their online presence conveyed the same usefulness that customers receive when they call in using the print catalog. Their shoppable interactive catalogs gives both Ford and Chevy owners the best and most comprehensive online library of classic parts.

Napa recognized the need for a multi channel approach for their monthly promotions. A customer needs to quickly locate merchandise specials and their online catalog offers a clean, fast and responsive navigator to find options and make the correct choice.

Shift gears and accelerate your digital catalog with Dirxion Compass. We’ve been producing digital publications for almost 20 years, and we offer top notch customer service. Our sales team will provide a step by step experience guiding you through all the small details. If you’re ready to find out more information (with no commitment) contact our friendly sales team today.

Shine a Light on Your Digital Catalog Experience

Catalogs, Digital Publishing, General, Lifestyle, Resources, Retail Catalogs, Solutions

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When you are doing a home improvement project or starting a new business, it’s always important to have the correct light, right? Whether you are redoing your basement, a new studio or kitchen, lighting is always one of the top updates on the list. But did you know about
smart lighting? Statistics tell us that by 2020, 37 million households will be illuminated with LED light bulbs or lighting strips. That’s a big number and what we would imagine, an even bigger landscape in which to choose the best lights for your project.

Instead of having catalog after catalog strewn across your house or office, why not keep all of your lighting ideas and needs in one place? A digital catalog by Dirxion! Our digital solution allows for you to search seamlessly thru the catalog, bookmark ideas and even gives you the ability to email pictures of the products you like best. Take a look at Schoolhouse Electric’s latest endeavor with us! And we have many other customers who digitize their print catalogs with helpful links and easy navigation, all while still delivering beautiful catalog spreads. Good for you and good for the environment.

This is all done at the touch of your fingertips. So much power wrapped into a clean, crisp interface that can be viewed on any device, anywhere.
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Illuminate Your Digital Catalog Experience with Dirxion.

B2B, Catalogs, Digital Publishing, Features, Resources

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The cold, metal air brushes against Joe’s cheeks as he begins his work day. The sound of heavy boots echo through the industrial building. Just as he flips the switch — ZAP — a light goes out, 100 feet above him. Joe quickly reaches into the bag he is carrying and feels an instant sigh of relief as he finds his iPad. He knows that he can find the replacement light fixture in about five minutes by searching the digital catalog filled with industrial lighting. Joe orders the light he needs, pays for it right then (through a seamless e-commerce tool) and moves about his day.

 

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It’s important to supply your customers with a quick reference tool to help keep operations running smoothly. By providing a digital catalog, teams all over the commercial lighting industry, can shine a light on efficiency in their workplace by creating and placing orders on any device at any time. Dirxion gives you and your customers the opportunity to order sustainable products from a sustainable, digital catalog.

        

A Digital Catalog In A Global Economy.

B2B, Catalogs, Digital Publishing, Directories, Dirxion News, Guides, Magazines, Mobile, Newspapers, Resources, Retail Catalogs, travel guide

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How do you ensure your customers all over the world have access to your multi-language catalogs? Do you offer separate websites or multiple languages in one central location? No matter the scenario, we are here to help with the best resolution to your needs.

Keeping the user within the publication interface with a toggle between catalogs of different nationalities is considered a best practice. Industrial metalworking manufacturer, Kennametal, is a prime example. 14 Languages. One url. Canadian industrial tools supplier Acklands Grainger has a great BtoB catalog interface with the drop down toggle – choose between English or French. Once again, staying in the interface as the user toggles.

If separate URL’s are more desirable, consider YP eDirectories. They needed an option for two languages, French and English, to better serve customers in French or English speaking provinces. Instead of using one landing page with a multi-lingual drop down, they chose to use two different links/landing pages and split their directories using that technique.

A third option was used by KohlerPeople where we created a landing page with their six languages under each cover. It works well because the  user knows which language they want and. they can easily select it, go into the publication.

These are just some of the ways we have helped our customers expand the reach of their multilingual publications.

Looking forward to the year ahead with Dirxion.

B2B, Catalogs, Digital Publishing, Directories, Dirxion News, Features, General, Guides, Industry News, Local Search, Magazines, Mobile, Newspapers, Resources, Retail Catalogs, travel guide

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We can’t really call this a year in review, because the projects we do for our customers have an ongoing, long-term value, and to classify them as in the past, doesn’t do the work justice. That said, we created some great new functionality and added elements to our products that met both specific customer needs and served users as a whole.  We get really excited when talking about them, but listing all those items here in one place might be a bit overwhelming. Maybe, it’s better to classify how we helped and continue to serve a few customer types.

Let’s start with our retailers that produce a high quality print catalog. Our retailers saw increased page views and product clicks by bringing more elements of their existing e-commerce sites directly into the digital catalog. We make a point to be as tightly integrated with our customers sites as possible.

Our B-to-B catalog customers have placed a large emphasis on usage across all user groups. Special tools have been taken advantage of by sales teams to give them a selling advantage when using the catalog. New ways to feature their videos and foreign language catalogs were also introduced.

Dirxion is always on the lookout for new trends on how to engage users, so we enhanced the e-Edition newspaper archive experience and rolled out unique ways for our local search platform customers to generate great local content. Publishers taking advantage of these tools and integrating their digital directories have seen their visitors spending more time on the site and an overall increase in traffic.

If you didn’t get started with Dirxion in 2015, this year presents a great opportunity to take advantage of what we’ve done in the past and the exciting new projects we are working on for this year.

Bookmark your Favorite Educational Gifts

B2B, Benefits, Catalogs, Digital Publishing, Directories, Features, General, Guides, Magazines, Mobile, Newspapers, Resources, Retail Catalogs, travel guide

Hanukkah has begun and we are just a few weeks away from the big Christmas Day! Don’t run around this year trying to find last minute gifts. The last day for ordering online is quickly approaching. If you have already purchased some unique or top toys, show your kids the education section in our Out-of-this-World Gift Guide for Kids! They can bookmark their favorites and even add notes. When they aren’t looking you quickly access their chosen ideas. You have control over which section they can choose from and they drop you hints with bookmarks. It’s a win-win!

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The Out-of-this-World Gift Guide for Kids by Dirxion!

Announcments, B2B, Catalogs, Company, Digital Publishing, Directories, Dirxion News, Features, General, Guides, iPad, Magazines, Mobile, Retail Catalogs, Solutions, Spotlight

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We hope that you all had a wonderful Thanksgiving weekend! In honor of the start of December, we are releasing our latest Gift Guide for your viewing pleasure! We took a different approach this year, by making a Children’s Gift Guide! Our Out-of-this-World Gift Guide for Kids is the perfect place to find presents for the kiddos in your life. It’s a collection of the most popular, unique and cheerful toys.

Our gift guide allows users to filter their search based on age and is broken down into three different sections: Educational Gifts, Unique Gifts and Magnificent Gifts (or the most popular gifts of the season). By using our bookmark feature, you can easily make your gift list and check it twice! Do you need help with ideas? Have the kids flip thru the guide (on any device!) to see if there is anything that peaks their interest and then they can bookmark those items as well! We have some product videos listed too, so that you can see what some gifts entail. You can even email their favorite items to yourself, just crop out the image you are looking for and send! Are the little ones wondering what is happening in the North Pole? Check it out by clicking on the Santa Hat to bring up Santa’s Village!

Once all of these new gifts are unwrapped, you might need to find a new home for your gently used toys. We have you covered, on the last page of our guide you will find several local options to rehome your past treasures.

The holidays wouldn’t be complete without a Gift Guide from your friends at Dirxion. This year’s guide was carefully crafted in our Compass interface by our Marketing and Production teams, showcasing some new features and design. We hope you enjoy the guide as much as we enjoyed building it! Feel free to share with family and friends who need some gift-spiration! 😉 

Until next year!
Happy Holidays from Dirxion

P.S. Like what you see? Give our sales team a call at 888.391.0202 or email us at sales@dirxion.com!

Lane Bryant Digital Catalog

Catalogs, Digital Publishing, Dirxion News, Resources, Retail Catalogs, Solutions

Fashion comes first! Lane Bryant is the most recognized name brand specializing in women’s plus-sized clothing. They are a style leader, offering fashionable casual and wear-to-work outfits, along with accessories and shoes. With the holidays upon us, step in style with a new outfit from Lane Bryant. You can shop their online catalog or stop by one of their stores. Be sure to share your Lane Bryant outfit, use the hashtag #‎DashandBash‬ #PlusIsEqual.

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Day’s Jewelers Digital Catalog

Catalogs, Digital Publishing, Dirxion News, Resources, Retail Catalogs, Solutions

Ladies get excited and get your shopping list out! Day’s Jewelers is known for their professionalism and superior customer service. They are a full service jewelry store, now bringing beautiful merchandise to your fingertips, maybe even your ring finger. Start browsing, sharing and bookmarking your favorite items in their newly released digital catalog.

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Origami Owl Digital Catalog

Catalogs, Digital Publishing, Dirxion News, Resources, Solutions

In 2010, a 14 year old girl, Bella, had a dream of owning a car when she turned 16. She had the idea to create and sell personalized lockets. With the support of her family, a year later Bella and her mom, Crissy, founded Origami Owl. After hard work and determination, OO has grown to a full jewelry company with thousands of independent designers. To accommodate the Origami Owl Independent Designers, they added their first digital catalog recently!

This is the perfect time to host a Jewelry Bar! Think about Christmas presents for family and friends!

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Categories

Recent Posts

Our choices influence the future

March 1, 2017

THE 2016 KIDS GIFT GUIDE!

December 20, 2016