As you consider the layout of your home page, how does it best serve your end user? Google’s dominance of the internet relates back to their focus on how people use their search engine. For a Local Search site, you should be looking to connect your advertisers with potential buyers in your market. That being
We appreciate our Local Search customers and understand the challenge their sales teams face in the trenches each day. So here’s a tidbit of info that may help before you head out to meet with your advertisers. That, or it simply allows you to better understand how people use your local search site. Without going
Here’s to all of our clients, employees, friends and family that make this company who we are. It is with many thanks and warm holiday wishes that we offer this fun holiday read to you. So get out your naughty and nice list and pick out some awesome gifts. Your friends and family will thank
Don’t you hate it when you plan on attending an event and time just gets away? You miss the event and find out it could change the way you conduct business. A powerful tool that drives new revenue into your online directories. Don’t sweat it though, there is still time to take it all in.
Here’s a classic example of a company that has put together a sales campaign combined with their full effort into making it a success. Hanson Directories provides yellow page directory publications to rural telephone companies throughout the U.S. In the last few months they have started offering their advertisers mobile marketing solutions. In a nut
Interactive ads tend to generate stronger engagement, message involvement, and attitude toward the advertisements than static ads. This is according to a recent study from Alex Wang at the University of Connecticut. With a rating of 9 being the strongest, the interactive ads outscored static ads in the areas: Engagement: 6.67 vs 5.38 Message Involvement:
Did you know that nearly 50% of small businesses do not have a website? Yes, it’s 2011 and no, I’m not kidding. This means there are a multitude of small businesses out there still in need of a digital presence. For local businesses, proper online exposure can mean the difference between success and failure, especially
Last week, Hometown Directories, Inc. placed an ad on the KFVS12 television station website. The results were nothing short of outstanding! Not only did they see a 55% increase in visits, Hometown Directories also captured a 13% increase in new visitors to their yellow pages digital edition. For all you directory, newspaper, and travel guide
If you are a Yellow Pages publisher and you’re interested in generating new revenue from your existing display ad program, watch this video. It will introduce the tools and resources available through AdClix to help you generate traffic, leads, and revenue for your local advertisers. Small businesses are spending more to advertise online. Why shouldn’t
I recently stumbled upon this brilliant article written by Greg Beato, a writer for dozens of publications, including SPIN, Wired, Business 2.0, and the San Francisco Chronicle. The article pays tribute to telephone directories and their subtle, yet remarkable impact on society since 1878, the year the first phone book was published. Beato begins his
Our strength lies in our ability to develop innovative software applications, moving an idea from concept to reality. We continue to grow our business by working with our customers to develop creative enhancements for all of our product lines. Our commitment to innovation, excellence and our community remains our top priority.
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