As a client of Dirxion, you’re already making a positive impact on the Earth, just by publishing a version of your print for desktops, laptops, iPads and smartphones.  We’re  happy that our product helps, our excesses are nothing, and we’re all doing a little good. And that is definitely something to be proud of. But read on to see how you can do even more.

This year Dex One is sponsoring an Earth911 webpage dedicated to phone book recycling and consumer choice. This sponsorship enables Dex One to discontinue manual maintenance and costs of a separate, narrowly-focused phone book recycling location database and delivers on one of the company’s strategic goals, Every Dollar Counts.

Recycling something you no longer need and help save the earth. Simply go thru your nearest closet, drawer or shelf, I’m sure you will find a paper phone book there, and take it to your recycling center. Before you drop it off, check your local guidelines for recycling to ensure you have prepped your phone book properly before tossing it in a bin.

It’s no secret that with print comes waste. That’s why we are passing this information on to you! Let’s all join together and make Mother Nature proud of us! Happy Earth Day!

P.S. For listening so intently we want to pamper you with an  Earth Day gift. If you’re already a Dirxion customer that has an HTML5 version, we want to give you free placement on our Catalog eRack! Just check in with your representative and give them the code GREEN2012.

2. AdClix is catching on like wildfire with directory publishers. It’s a proven system that helps existing advertisers and new advertisers show up in the Google Places results. Did I mention new advertisers???

3. IMF 2.0 is generating millions in online revenue for yellow page publishers. That’s right, I said millions. With a fully trained team that’s dedicated to selling into the online local search platform, there’s no reason your company can’t do the same thing.

4. iPad and Mobile Solutions. We’ve rolled out new mobile web and native apps to various publisher customers. Combined we have over 60 iPhone and iPad apps in the iTunes App Store and Android Marketplace.

5. Web Mobile Social. This powerful sales tool gives publishers the ability to create websites and then convert them to mobile ready versions and build a Facebook business profile page at the same time. With over 800 Million users, your advertisers need to be there. You should be the one that makes it possible.

6. We’re Still Supporting The Print Directory. In case you were wondering, yes we continue to support the print directory with our state of the art digital directory. You spend a lot of time and effort creating the print directory and let’s face it, it’s still your bread and butter. So it should be presented in exactly the same format to a wider audience online.

It’s up to you now. We’ll be right in the middle of the trade show in booths 17 & 18, so there’s no excuse not to come by and find out exactly how we can drive new online revenue and help you retain your existing advertisers. Oh and one more reason, Rudy will be there and for some of you, that’s reason enough. See you there!!!

It’s important to us that our digital catalogs deliver a user experience on par with our client’s high-quality customer experience. Working Person’s Store set the bar high but we believe the finished product has become more than just a web application; it’s a useful, cross-functional marketing tool designed to engage their audience and reach their customers on the channels they want to be interacting with, where they feel comfortable, and where they are steps closer to making their final purchasing decisions – computers, mobile, tablets and Facebook.

The Working Person’s Store is a major destination for quality, name brand work apparel and footwear, while serving a wide spectrum of working people throughout the country. Their philosophy is, “You work hard, and so do we.” The new Working Person’s Store digital catalog expands on that philosophy. We’ve worked hard to creating a new engaging way to connect their content with their community.

Check out The Working Person’s digital catalog at www.workwearcatalog.com

About Dirxion

For 15 years, Dirxion has been revolutionizing the way people access traditionally printed information by providing robust yet cost-effective digital publishing solutions that make a publisher’s content available on all major platforms from a single source. Dirxion provides web apps for computers, tablets and phones, Native apps for the iPhone & iPad AppStore, and applications in the Android Market. Producing over 3,000 digital publications annually, Dirxion helps over 440 publishers from around the world reduce their print and delivery costs while simultaneously increasing the reach and effectiveness of their content. Dirxion is privately held and headquartered in St. Louis, MO. Its list of clients includes organizations that print and distribute catalogs, directories, newspapers, travel guides, books and magazines.

Regardless, the advent of Google Plus has been quickly followed by a new style of search results from Google.   These new results take into account postings by people or companies in your “circles”.   If a member of your circles has mentioned or taken a photo of a particular product/service and you are logged into Google+ you will see those results in addition to the standard results.

So what does that mean for the local advertiser?  Simply put, since Google is the #1 search engine and they have launched a new social network, your company needs to be there.  Just like Facebook, LinkedIn and Twitter, you need to have a presence.  I realize that this can be hard to keep up with, but if you want total coverage, this is a natural extension of your print and online advertising.

Are you still going to show up in the Google Places results?  If you are already there, then yes, at least for now.  The Google Places results rely on a number of factors, but for now should not be affected by the Google+ results.  If a consumer is looking for a local service, it’s still my belief that for online presence, this is one of the most important places to be.  If you are not already there, then we need to talk.

So what do you need to know?  Google+ is expected to have 400 million users by the end of this year, http://bit.ly/tl2ORk .  Facebook has far more than that already and Twitter claims to have 175 million.  Simply put you can’t tell when or where a consumer will need a local business service, so advertisers need the help of their local advertising consultants to have a presence in print and online.

Are you still trying to figure out what to get your loved ones for the holidays? Well, look no further than the Dirxion 2011 Not So Essential Gift Guide.

Have you always wanted to give creative gifts, but just never had a chance to do your research? Or maybe you always forget about your pets during the holidays? We have just the gift giving ticket for you this year! Flip through our four-page flyer and get great gift ideas! Your friends and family will thank you for the awesome presents. Or they will just re-gift them next year. Either way, we hope you have a great holiday season!

Feel free to pass on to your friends…we know there are some last minute holiday shoppers out there!

The event you missed was an overview of the Dirxion AdClix platform, in conjunction with two yellow page publishers who have field experience selling AdClix. The two publishers include Yadtel Publishing (formerly The Data Center) and Coastal Bend Red Book directories. Both publishers have deep knowledge of the yellow pages industry and can attest to the value of AdClix. The AdClix overview is relatively short and the information provided by the publishers is priceless. To view the complete webinar, click here.

Now that you have watched it, you are going to want to get started. For more details about how to get in with AdClix, send us a note to adclix@dirxion.com.

ArcaSearch, headquartered in Elk River, Minnesota, develops digital archiving and researching solutions that allow users online access to an extensive document knowledge-base. Where ArcaSearch digitizes newspapers to preserve the past, Dirxion’s eEdition picks up with online software that is designed to increase newspaper circulation and engage readers with interactive, digital content aimed at the present.

This partnership is one consistent with both Dirxion’s and ArcaSearch’s initiatives, building upon both parties’ long-term relationships with publishers, allowing each company to focus on our their own core competencies yet deliver an improved product offering to the market that is greater for publishers and end-users alike.

Recently, ArcaSearch commented on the partnership, saying,  “Why Dirxion? In seeking a technology partner, it became clear to us that Dirxion offers the best available suite of e-edition services to newspaper publishers and is the best-positioned to remain at the cutting edge of innovative technology.” -Cal Sixta, CEO ArcaSearch Corporation.

Among the highlights of this partnership, effective January 1, 2012, ArcaSearch newspaper publishers will be offered Dirxion eEdition product lines compatible with all browsers, all devices and that will surely to be a nice edition to their print subscription services.

ArcaSearch teamed with Dirxion will be the new and improved way to publish newspapers digitally and we hope that you join us! We look forward to a strong relationship and a common view of providing the best quality digital services newspaper publishers can find.

If you have any questions or would like more information please contact our sales department at sales@dirxion.com or you can call 888.393.1005 for a demonstration.

There’s only one problem, what if the advertiser that is paying for the keyword never promotes it?  They don’t put it up in their store, fail to put it in there advertising, and the keyword never gets used.  You can bet that customer won’t be back in year two.  Hanson is tackling advertiser apathy on many fronts.  First, they are providing valuable information to the advertiser so they can promote the service.  Next, they are putting the keyword in the advertisement in their directories.  Finally, and this is where Dirxion comes in, they are adding banners to their online directories.  They are now placing two banners above the pages of the directory.  What’s truly special about the banners is that the one on the upper right can be set to match the advertisers category.  In other words, a carpet installation company that has purchased a keyword from Hanson will also be the only banner advertiser in any section of the directory related to carpets.  Check it out for yourself here.

We love to see this proactive approach from our customers and continue to do everything allowable by Google law to drive more users to their site and in turn their advertisers get more keyword text messages.  If you are already a customer of Dirxion and haven’t tried mobile marketing, we can get you started.  If you are already selling a mobile marketing service, send us your keyword banners and we’ll add them to your online directory.

Lawson Products is an industrial distributor of more than 300,000 different maintenance and repair supplies. Lawson services the Industrial, Institutional, commercial and government markets in all 50 U.S. states, Canada and Puerto Rico with a convenient e-catalog solution from Dirxion.

Recently, Lawson sent out their newsletter featuring their new e-catalog. The table of contents will have you jumping for organizational joy, where finding products is no longer like finding a needle in a haystack. Lawson does a great job of color coding their product section tabs as well as using Product Call-Outs. Their virtual catalogs offer users a quick and convenient way to find the products they are looking for using Dirxion’s powerful search feature with linked part numbers and rollovers that include image and descriptions.

Check out Lawson Products digital catalog and see if your catalog could benefit from any of these advanced features.