http://blogs.dirxion.com Wed, 18 Nov 2009 18:34:09 +0000 http://backend.userland.com/rss092 en It’s always nice to see people blabbing about your products and/or services. Here is a new blog post from last week that gives a very favorable review of the National Parts Depot Catalogs that we create online using our latest technology, EdgeClix. Great Online Catalog National Parts Depot Posted by MilesSpeed Finally a online ... http://blogs.dirxion.com/index.php/2009/11/18/another-digital-catalog-tested-and-approved/ The holiday season is already here. It’s time to call up loved ones for gift ideas and begin combing the Sunday papers for the best deals. Wait. This year when I say “call up loved ones,” I actually mean go to their Facebook page, and by “Sunday paper” I mean ... http://blogs.dirxion.com/index.php/2009/11/16/ho-ho-tweet-social-media-holiday-shopping/ I recently read some results from a survey by Smarter Media Sales that were published on Folio’s website. Questionnaires were sent to known readers of digital editions in an attempt to attain some of the first measurements of readers and the new genre of interactive magazine ads. The survey compared ... http://blogs.dirxion.com/index.php/2009/11/10/survey-on-interactive-advertising-and-digital-editions/ Directory publisher Easier to Read recently added value to their Yellow Pages book by putting it online using Dirxion’s look and feel digital directory product, EdgeClix. In doing so, they discovered a host of new marketing opportunities for their existing local business advertisers. While some publishers choose to simply use our ... http://blogs.dirxion.com/index.php/2009/11/05/edgeclix-and-performance-based-advertising/ The Business Insider recently wrote an article about 22 Magazines That Are Actually Kicking Butt In 2009. They discussed how the Magazine Publishers of America keep records of 249 different magazine titles and of those 249, 227 saw a decline in their ad revenues in 2009 compared to 2008. Over ... http://blogs.dirxion.com/index.php/2009/11/02/22-magazines-that-are-seeing-increased-ad-revenues/ News from the E-tailing Group last week ... "55% of frequent web shoppers plan to shop online this holiday season, up from 49% last year, and e-commerce will account for a 26% share of holiday spending, up from 21% last year." How about giving your customers something that'll make their lives ... http://blogs.dirxion.com/index.php/2009/10/28/shoppers-will-do-more-of-their-holiday-buying-online-this-year/ Over a short period of time, sites like Facebook and Twitter have grown from messaging tools between friends into widely adopted means of self-promotion, advertising, and interaction. Most recently, the growing popularity of sharing useful information through these networks has caused a shift in the way the internet is being ... http://blogs.dirxion.com/index.php/2009/10/28/more-reason-to-socialize/ Dirxion recently attended the Association of Directory Publishers Mid-Year Conference in Orlando, FL.  We were proud to be the exclusive sponsor of not only the Golf Tournament, but also a very exciting $10,000 Hole-In-One Giveaway.  The Jack Nicklaus designed New Course is a replica of the Old Course at St. ... http://blogs.dirxion.com/index.php/2009/10/28/adp-mid-year-conference/ Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, just recently announced results of an end buyer study that shows paper catalogs drive 93% of purchasing decisions. Also mentioned is that paper and online catalogs are not only effective sales tools, but also assist buyers ... http://blogs.dirxion.com/index.php/2009/10/27/long-live-the-catalog/ As a publisher looking to move your printed material to the web, you’ll find that the majority of the digital publishing options out there are fully Flash-based. To most people this may actually sound more than acceptable. Flash content is great as there are hardly any limitations to building interfaces, ... http://blogs.dirxion.com/index.php/2009/10/23/search-engine-optimization-what-is-dirxion-doing/