http://blogs.dirxion.com Thu, 05 Nov 2009 16:15:50 +0000 http://backend.userland.com/rss092 en Directory publisher Easier to Read recently added value to their Yellow Pages book by putting it online using Dirxion’s look and feel digital directory product, EdgeClix. In doing so, they discovered a host of new marketing opportunities for their existing local business advertisers. While some publishers choose to simply use our ... http://blogs.dirxion.com/index.php/2009/11/05/edgeclix-and-performance-based-advertising/ The Business Insider recently wrote an article about 22 Magazines That Are Actually Kicking Butt In 2009. They discussed how the Magazine Publishers of America keep records of 249 different magazine titles and of those 249, 227 saw a decline in their ad revenues in 2009 compared to 2008. Over ... http://blogs.dirxion.com/index.php/2009/11/02/22-magazines-that-are-seeing-increased-ad-revenues/ News from the E-tailing Group last week ... "55% of frequent web shoppers plan to shop online this holiday season, up from 49% last year, and e-commerce will account for a 26% share of holiday spending, up from 21% last year." How about giving your customers something that'll make their lives ... http://blogs.dirxion.com/index.php/2009/10/28/shoppers-will-do-more-of-their-holiday-buying-online-this-year/ Over a short period of time, sites like Facebook and Twitter have grown from messaging tools between friends into widely adopted means of self-promotion, advertising, and interaction. Most recently, the growing popularity of sharing useful information through these networks has caused a shift in the way the internet is being ... http://blogs.dirxion.com/index.php/2009/10/28/more-reason-to-socialize/ Dirxion recently attended the Association of Directory Publishers Mid-Year Conference in Orlando, FL.  We were proud to be the exclusive sponsor of not only the Golf Tournament, but also a very exciting $10,000 Hole-In-One Giveaway.  The Jack Nicklaus designed New Course is a replica of the Old Course at St. ... http://blogs.dirxion.com/index.php/2009/10/28/adp-mid-year-conference/ Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, just recently announced results of an end buyer study that shows paper catalogs drive 93% of purchasing decisions. Also mentioned is that paper and online catalogs are not only effective sales tools, but also assist buyers ... http://blogs.dirxion.com/index.php/2009/10/27/long-live-the-catalog/ As a publisher looking to move your printed material to the web, you’ll find that the majority of the digital publishing options out there are fully Flash-based. To most people this may actually sound more than acceptable. Flash content is great as there are hardly any limitations to building interfaces, ... http://blogs.dirxion.com/index.php/2009/10/23/search-engine-optimization-what-is-dirxion-doing/ Since the introduction of moving type, never has the world of publishing seen so much refinement. Even if that may be a little exaggerated, you’d think it was true by the constantly breaking news and blog reels spinning out of control with stories of new websites, applications and devices that ... http://blogs.dirxion.com/index.php/2009/10/22/what-marketers-want/ There is nothing worse than being couped up in a tight airplane seat with nothing to do. If you’re lucky enough to have an in-flight movie, there is a 90% chance it will star the Olsen twins. And your choice in reading materials range between the Airplane Safety Instructions, SkyMall, ... http://blogs.dirxion.com/index.php/2009/10/19/flights-go-digital/ The New York Times has just published a good article about magazine publishers making some waves with special issues – ESPN’s Body Issue for example, where athletes are featured in mostly nude poses. Gary Belsky, editor in chief of ESPN The Magazine brings up a great point in the article: “These ... http://blogs.dirxion.com/index.php/2009/10/16/special-magazine-issues-made-even-more-special/