The holiday season is already here. It’s time to call up loved ones for gift ideas and begin combing the Sunday papers for the best deals. Wait. This year when I say “call up loved ones,” I actually mean go to their Facebook page, and by “Sunday paper” I mean Twitter.
The graph below shows the results from eMarketer.com’s study on social media use this holiday season.
– 27% of online shoppers will use social networks for gift ideas. According to eMarketer
– 45% will “use social networks to research items, compare prices and look for offers.” According to eMarketer
– 17% of all Christmas shoppers will use social media to aid their efforts in one way or another this holiday season. According to Deloitte
Since last holiday season, networking giants Twitter and Facebook have been consistently proving their promotional value to businesses. In the last 12 months, their power to share information in real-time has substantiated them as the fastest and most cost effective way for retailers to connect with potential customers. With the majority of people planning to use social media this holiday season to find discounts, coupons and sale information, I’d expect to see many creative social media-driven promotions this holiday season.