Businesses now have a better way to direct people to your website. If you’re an admin to a Facebook Page, be on the look out for Facebook’s new call-to-action (CTA) option. We were just offered it last week and added it immediately!
Page admins can choose from one of the following CTA buttons and link it to any destination on or off Facebook. It helps your audience take a clear direction.
This is a great integration tool for your digital publication!
Retail catalogs can bring their customers closer to an interactive shopping experience by using the shop now CTA and linking directly to their online retail catalog.
A phone with no apps is just a phone. Apps are what transfer basic phones in to smartphones! Give your customers a straight line to your app by adding the use app button to your Facebook page.
Book Now! Yes I will. Travel Guide customers can quickly provide their digital brochure to customers ready to book their travel destination.
Increase digital newspaper subscriptions by linking your subscription page to the sign up CTA. Let your customers read all about it!
If you don’t see these changes yet on your Facebook business page, keep checking back so you can take advantage of their newest rollout. Help your audience take action with Facebook’s newest feature!
Your mailbox probably has fewer catalogs these days, but some large retail companies are bringing back the catalog to bring back sales. After much research they realized the catalog actually led to more online sales, some of their biggest sales. Yikes! No one wants to miss a big sale simply because they eliminated the catalog.
Catalogs are inspiration and the customers who utilize both channels (physical catalog and online use) are the most valuable. According to Kurt Salmon, 31% of shoppers have a catalog with them when they make an online purchase. By reintroducing catalogs retailers are bringing information to customers and building brand awareness. It’s about who knows you.
Don’t be fooled this study wasn’t done on the boomer generation, studies were done at all age ranges. The catalog had one of the biggest impacts on women 18-30. Not only did the catalog enhance the impression of the retailer but 86% purchased an item only after seeing it first in the catalog. That’s one big number.
It doesn’t stop there, marry your catalog with the a digital publication. It’s another opportunity to reach your customers. Our custom branding options will boost brand awareness and give the feel of the catalog. Remember when we used to cut out items from a catalog? Now we are all about pinning on pinterest and sharing on facebook. Let our social media options interact directly with your digital publication through live interactive feed.
For more information please reach out to us via email or call us 888.391.0202.
This is a major update for the new platform giving you more options than ever to make your local search site standout and drive more results for your advertisers.
The holiday season is here, and great gifts are tough to come across. Have you already done your holiday shopping? If you answered “yes,” then awesome, good for you, take a pat on the back. But for those of us who answered “no,” Dirxion is here
Dirxion’s 2014 Not-So-Essential Gift Guide is now published in the Compass interface for your viewing pleasure. Please enjoy the items and maybe buy a silly gift for someone you love — just don’t blame us when you are kicked out of the family gift exchange. We sincerely wish you a wonderful holiday season and hope we could bring you a couple of smiles and chuckles.
Facebook is the most popular social media site with 1.35 billion active users! Your business is most likely on Facebook, where is your digital publication in the social media landscape? Your social media efforts go into building a bigger following, a bigger audience on Facebook, so why not put your publication on the main social stage?
By placing your digital catalog in a Facebook application, users can stay engaged while on a familiar platform, never leaving your unique social brand. A Facebook app is a great option that is simple yet effective. When you update your digital catalog on Facebook, you could write a quick status update, allowing users to go check it out in real time.
Adding your catalog to Facebook gives you an opportunity to drive more fans to your products on your e-commerce site. Since the app works just like our digital catalog interface, linking and adding detail windows is a cinch.
It’s time to get social. Let us help.
You’re new digital catalog can be a new, all purpose tool! Once your digital catalog is ready our Publishing Specialists are here to guide you through possible key usage and placement.
Placement is everything! There are several different ways you can implement your digital catalog. MSC strives for great customer service, and an important part is ensuring that purchases are fast and easy. Because of this, they added The Big Book as a quick and convenient tab to their website.
Email marketing is still one of the most effective ways to to grow your business. Channel traffic by sending out an email featuring your latest digital catalog. Our friends at REI do this periodically. Their Gear Mail members receive an exclusive preview of sales. Here’s a snippet of the email:
Lastly, don’t forget to blog it! If you have a blog, it is a wonderful tool for showcasing your digital publication’s custom features or informing customers about new, updated pages. Your customer relationships will become more enriched with blogging and sharing each blog post on all your social media outlets will boost SEO!
These are just a few ways customers are implementing their digital publication. For more information please reach out to us via email or call us 888.391.0202.
Dirxion: Official sponsor of a better digital publishing experience.
Two of the top uses of our digital catalogs are research and discovery! Our dynamic development team has created an enhanced search along with superior navigation allowing your sales team to quickly pinpoint an inquiry. This ensures your sales team can quickly meet the needs of customers.
Compass’s enhanced search features a filtered search to narrow down the results. Simply click on the filter options and you’ll get refined results. The results section provides nifty page thumbnails with a quick click or touch to get to the final page. Search and custom navigation gives your users the ability to find that needle in your stack of pages.
At times, there are cost savings by producing a digital publication in house. Maybe your publication is on the smaller side and doesn’t come out that often. So, a few hours a year, for one of your IT team members — we’ll call him Glenn — to work on it is not a big cost. But, what happens to Glenn when the catalog, magazine, or newspaper is a little more frequent and more substantial in size. How about linking options? Are you going to want Glenn to manually go through the catalog and link hundreds of SKUs or images every few months? YIKES! That’s a lot more time invested.
Assuming all goes well, Glenn can get the publication up and hosted, then forget about it. But, all is not well in the internet world. Suddenly, people start calling in to say they can’t get access to the digital publication on their computer and Glenn is called in to troubleshoot. That conversation goes something like this, “Yes sir, and what kind of PC do you have? Okay, and what browser and operating system are you using?” But wait, then IE and Chrome release security updates to their browsers (OH MY!) and suddenly your publication won’t open (FRIGHTFUL)! So, you call in Glenn. Next up is sales requesting a specific interface feature that simply isn’t available. Then, the scariest thing happens, your CEO sends an email trying to understand why they can’t access the publication on their tablet during an important presentation. Before you know it Glenn is in a terrible pickle, resembling this:
Glenn’s no good, very bad day was totally avoidable. Simply send us your PDFs and let us do the work. Our customers digital publications are being updated on a regular basis to account for the constant change OS and browser updates bring. Not to mention, the new elements we continue to develop at the request of both customers and users. Besides, doesn’t Glenn have something more important to do?
Do you ever regret your digital catalog choice? When publishers shop around, they often find inexpensive digital catalog interfaces that fail to exceed the average standards of a PDF flip-through. What follows is an inaccurate expectation that the digital catalog is not a selling tool, a moneymaker or a project worth their time.
A digital catalog, however, is not a chore; it is an investment. And Dirxion’s Compass shows its clients a higher standard.
Some of the top grossing industrial distributors in the world work with Dirxion to use Compass, which enables us to easily provide a digital catalog version for their distributors. Delivery is effortless since Compass converts easily to mobile, tablet & offline use, allowing sales users to access the digital catalog anywhere, anytime. Go in a new Dirxion, without the regrets.