SearchPerspective.com recently conducted a study on how consumers search for local business information. They found that the printed Yellow Pages still hold a significant search market share, so significant that they rank second only to search engines on the internet. Yet, when asked to rank their overall level of trust of various advertising mediums, consumers
I recently read some results from a survey by Smarter Media Sales that were published on Folio’s website. Questionnaires were sent to known readers of digital editions in an attempt to attain some of the first measurements of readers and the new genre of interactive magazine ads. The survey compared how readers responded to ads
Directory publisher Easier to Read recently added value to their Yellow Pages book by putting it online using Dirxion’s look and feel digital directory product, EdgeClix. In doing so, they discovered a host of new marketing opportunities for their existing local business advertisers.
While some publishers choose to simply use our product in its most basic
The Business Insider recently wrote an article about 22 Magazines That Are Actually Kicking Butt In 2009. They discussed how the Magazine Publishers of America keep records of 249 different magazine titles and of those 249, 227 saw a decline in their ad revenues in 2009 compared to 2008. Over 91% of the industry is
Dirxion recently attended the Association of Directory Publishers Mid-Year Conference in Orlando, FL. We were proud to be the exclusive sponsor of not only the Golf Tournament, but also a very exciting $10,000 Hole-In-One Giveaway. The Jack Nicklaus designed New Course is a replica of the Old Course at St. Andrews and proved quite a
Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, just recently announced results of an end buyer study that shows paper catalogs drive 93% of purchasing decisions. Also mentioned is that paper and online catalogs are not only effective sales tools, but also assist buyers in sparking creativity, discovering new
Since the introduction of moving type, never has the world of publishing seen so much refinement. Even if that may be a little exaggerated, you’d think it was true by the constantly breaking news and blog reels spinning out of control with stories of new websites, applications and devices that will change the way people
The New York Times has just published a good article about magazine publishers making some waves with special issues – ESPN’s Body Issue for example, where athletes are featured in mostly nude poses.
Gary Belsky, editor in chief of ESPN The Magazine brings up a great point in the article: “These days, people are skeptical enough
Our strength lies in our ability to develop innovative software applications, moving an idea from concept to reality. We continue to grow our business by working with our customers to develop creative enhancements for all of our product lines. Our commitment to innovation, excellence and our community remains our top priority.
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