Twitter Is All The Rage In The Small Business Sector

June 3, 2009 by Jen Geeting  
Filed under Marketing Tips

We thought it would be interesting to mention a few Twitter stats that we noticed over at MarketingProfs.com a few days ago. This is very brief, yet very interesting, especially for all of our customers who are taking advantage of the extremely popular micro-blogging service known as Twitter.

Take a look at what they’ve found:

According to this survey Twitter users, most of whom represent small businesses expect their company’s use of this microblogging tool to increase in the next six months.

  • 84% of respondents say their company’s use of Twitter will increase
  • 46% say it will increase by a “significant” margin
  • 66% of respondents consider Twitter either extremely” or “somewhat” important to their company’s business/marketing operations.

Rating the value of social-media business tools, respondents replied that the following gave “great value” to their company:

52%, corporate blogs
41%, Twitter
25%, LinkedIn
17%, Facebook

As we’ve talked about in earlier marketing posts, there is quite a bit of opportunity for all of our customers to promote their digital publications through Twitter, Facebook, blogs, and all sorts of social media outlets. It’s never too late to start, and if you have any questions, just drop us a line in the comments below or you can use our contact form.