Marketing Done Right

It’s official; the new Moosejaw Back to School ‘09 Catalog, “No Pants,” has gone viral.

The concept of the catalog is that in this economy, no one can afford to buy an entire outfit, so all the models are wearing shirts and jackets without pants.

Besides the fun of all this, they are doing a great job marketing the new digital catalog. In addition to the usual link on the homepage and email campaign, they also wrote a blog post about the new catalog and they are using Twitter effectively as well.

On Twitter, they are retweeting (RT) all their customers who tweet and talk about the new catalog. This is a great use of social networking to build the brand and drive more catalog page views.

You can follow Moosejaw on Twitter here: http://twitter.com/MoosejawMadness.

Here is a screenshot of their Twitter timeline from today. As you can see, people are still talking about it!

Moosejaw Mountaineering Interviewed By MultiChannelMerchant.com

Even though our last blog post talked about Moosejaw’s mention on MultiChannelMerchant.com (which was announcing their new summer gear catalog), we just found out that yesterday, MultiChannel Merchant senior writer Tim Parry interviewed Moosejaw’s creative director Gary Wohlfeill about their digital catalog experience, and how much it has meant to their overall marketing strategy.

It’s a fantastic and informative interview, and you can read it here.

We really liked the 8th paragraph, and if you click through to read the article, you’ll see why. But besides that, Mr. Wohlfeill does an outstanding job of explaining the benefits of implementing a digital catalog and what it has meant to their company since their first digital catalog went online back in 2007.

Also, if you’re a regular reader of the Dirxion blog, you’ll notice that we often give advice and tips on different cutting edge ways that our customers can market their digital editions to get the most impact, and Mr. Wohlfeill, when asked how Moosejaw markets their digital catalog, had an excellent answer that is quoted below:

“We push it out via as many channels as possible; e-mail blasts, on the Web site, our blogs—Daily Remark and blog.moosejaw.com—Facebook, MySpace, Twitter, texting and on our mobile site.”

Another massive congrats to Gary and the entire Moosejaw team! Once again, we’re proud to work with Moosejaw and look forward to a bright future!

Moosejaw Launches Summer Gear Catalog

As reported yesterday on MultiChannelMerchant.com, Moosejaw Mountaineering launched their first catalog that focuses completely on climbing and backpacking gear. MCM mentioned that the catalog will be sent out via mail and have a home online in digital form, which we’re quite proud of if we do say so ourselves. (Moosejaw is one of our customers!)

Congrats to the Moosejaw staff for the mention on MultiChannelMerchant.com, and we’re proud and excited to to have the opportunity to publish Moosejaw’s digital editions. You can find the Summer Gear catalog online here: Moosejaw Summer Gear (or you can click on the catalog cover below)

If you haven’t been to Moosejaw’s site recently, make sure you take a few minutes and experience the madness.

Dirxion Exhibiting At NCMA

On Monday, May 4, Dirxion will be exhibiting at the 2009 NCMA (National Catalog Managers Association) Knowledge Exchange at the Newport Beach Marriott Hotel in Newport Beach, CA.

What is the NCMA Knowledge Exchange exactly?
It’s a high-value conference where automotive cataloging management professionals gather with their print and technology vendor partners for education and business development.

And the NCMA?
The National Catalog Managers Association is the only professional organization dedicated exclusively to the interests of automotive aftermarket catalog managers. Comprised of catalog, product management and marketing professionals from manufacturers, distributors and retailers - their mission for more than 30 years has been to help members sell more products, reduce costs and increase efficiency through accurate catalogs, efficient production processes and new technology.

2009 will not be like any other year, so if you haven’t done so already, make your plan to attend and don’t forget to stop by booth 204 for a visit!

Now Live: Edmund Optics Online Catalog

Latest Dirxion customer to launch a new digital catalog:

Edmund Optics

Click the image above to view the Edmund Optics online catalog.

Edmund Optics is one of the largest suppliers of quality optics, imaging, and opto-mechanical components in the world, and we’re proud to announce the launch of their new interactive, fully linked digital catalog! With enhanced search functions, the products in the EO online catalog are linked directly to the corresponding page on their website where you can add it to your shopping cart.

Another great thing we’d like to point out is the fact that not only did they launch a cutting edge online catalog, but they’re already driving traffic to it by leveraging their existing site and also utilizing the power of a press release. If you take a look at the homepage of the Edmund Optics website, you’ll see a large, sharp looking banner that encourages their visitors to click through to check out the digital catalog. Very smart move.

Also, Edmund Optics harnessed the power of a press release announcing their new digital catalog, which you can find here.

There are many ways to promote your digital publication, but the methods we just mentioned are very sipmle, and powerfully effective. Huge congrats to Edmund Optics for a successful launch!

Latest Digital Catalog Buzz

• Virtual catalogs help retailers convert paper-catalog shoppers to online shopping, said Scott Silverman, executive director of Shop.org, the digital division of the National Retail Federation Read more

  Tags: buzz, digital catalog