Ready for this? Brace yourself retailers. A market study by comScore shows that catalog recipients ordered 28 percent more items with a revenue increase of 163 percent versus those who did not receive a catalog. If that doesn’t sell you on the idea of a familiar, old fashioned direct mail campaign, I’m not sure what
Dirxion client Paramount Apparel International, Inc (PAi) has re-branded under a new logo, tagline and website. Why should you care? Well, two reasons mainly: (1) The new site is well designed, easy to navigate and downright cool lookin’ and (2) They sell some of the hottest in caps, bags, belts and apparel. I mean, PAi
Digital Catalogs for the iPad were the topic of discussion in an article over on Advertising Age’s website Monday. With Dirxion’s iPad Enterprise product mere weeks away from production, journalist Beth Snyder Bulik, called us for an opinion on how retail brands should prepare for their maiden voyage on this new digital publishing platform.
Without reiterating
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