Badlands Directory - A Search Engine Marketing Success in the Works

Ever heard of Dickinson, ND? No? Well, most of us hadn’t either until we started serving Badlands Directory Company, which serves Southwest North Dakota, as well as portions of South Dakota & Montana. Using our very new Search Engine Marketing platform, we recently provided a SEM campaign for Badlands Directory Company, helping them become more than just a little place on a big map.

Our first task was to determine if people were searching for a local yellow pages site in communities covered by Badlands Directory Company. Using a wide range of keywords, keyword phrases, powerful ad copy, and targeting the search engine results to show up in their region, we have seen a dramatic increase in site usage. Over a 30-day period, page views are up 36 percent, URL click-thrus are up 71 percent and overall activity within the online phone book is up an astounding 57 percent.

As with any SEM campaigns, we continue to monitor it’s progress. By doing this, we can identify underperforming keywords or ad variations. We can also identify what to target in future campaigns. The next step is to identify categories that are being searched in the Badlands Yellow Pages and target those in future campaigns.

The bottom line: A SEM campaign can add significant value to an online publication, especially in its infancy. For more information about how you can use Dirxion’s Search Engine Marketing platform to boost your presence, please contact us at 866.391.0202 or sales@dirxion.com.

YPA Cover Art Contest Showcases Exceptional Artistic Talent

At the YPA in San Diego this weekend, one of the bright spots was the Cover Contest that allowed attendees to vote for their favorite of about 80+ yellow and white page covers.

Quite a few of our customers were represented, and we were excited to see two of them take first and second place in the voting. So congrats goes out to Ad Ideas for their Bayou Pages directory and Bahamas Telephone Company for their Bahamas White Pages.

It’s great to see smaller publishers recognized for their hard work in sustaining value in a print directory.

Take a look at the winning covers below (click on cover to enlarge):

Bayou Pages Cover

Bahamas Telephone Company

Dirxion Introduces “EdgeClix” For Directories

Dirxion’s newest version of its digital directory solution takes digital publishing to the next level. Entirely Flash-based, EdgeClix comes with amazing speed, boundless customization and a consistent user experience across all platforms.

Besides looking pretty snazzy, there are at least ten more EdgeClix features that will leave you wanting more! Take a look at some of the major highlights of our new EdgeClix platform:

1. Animated and highly customizable welcome page.
2. Textured backgrounds or wallpaper behind the directory for enhanced customization.
3. Improved video and audio effects.
4. Ability to embed Flash animations.
5. Ability to immediately go to a page when results are returned.
6. Automatic zooming of search results when clicked.
7. Ability to print an individual ad.
8. Hand grab control feature, which allows you to easily navigate a page by clicking and holding your left mouse on a page.
9. Spanish, French, Chinese, German and Japanese interfaces with more available upon request.
10. Uniform platform between Online/CD/USB/Download.

Below is a screenshot of the Gold Leaf digital directory which was developed using our new EdgeClix platform. It looks sharp, and is jam packed with a lot of the cool features mentioned above.

If you’d like to see EdgeClix in action, Gold Leaf is an excellent example and will give you a better idea of what EdgeClix is all about. Take note of the enhanced video features and super-friendly user experience.

To find out more about EdgeClix for directories, don’t hesitate to contact us via email or give us a call at: (888) 391-0202