Local business search. Here’s an interesting scenario to consider. Given the option to use the look and feel digital yellow pages on their computer or as an iPhone or Android app on their mobile phone, today’s average consumer would be most likely to choose which local search platform?
My answer – The mobile app. Why? Pretty
The largest independent publisher of yellow pages, Yellowbook, arguably has the most complete source of local business information that’s presented online, on phones and in print. Now, when travelers need something at a moment’s notice and don’t have access to the aforementioned, they can still get the information they need, because Yellowbook has extended their
Over on his blog, Greg Sterling got the conversation started about the possibility for Yellow Pages publishers to present their digital directories in Apple’s iBook Store for the iPad. He uses Dirxion client AT&T’s Real Pages Live as an example, citing that this new medium “…would enable consumers to ‘let their fingers do the walking’
We are happy to announce that we recently released the best mobile directory product the world has ever laid eyes on. Don’t bother arguing with me, because it won’t work. What I say goes on this blog, buster.
Our new mobile directory product will allow White and Yellow Pages book publishers to reach their mobile Internet
I recently read some results from a survey by Smarter Media Sales that were published on Folio’s website. Questionnaires were sent to known readers of digital editions in an attempt to attain some of the first measurements of readers and the new genre of interactive magazine ads. The survey compared how readers responded to ads
Directory publisher Easier to Read recently added value to their Yellow Pages book by putting it online using Dirxion’s look and feel digital directory product, EdgeClix. In doing so, they discovered a host of new marketing opportunities for their existing local business advertisers.
While some publishers choose to simply use our product in its most basic
Dirxion recently attended the Association of Directory Publishers Mid-Year Conference in Orlando, FL. We were proud to be the exclusive sponsor of not only the Golf Tournament, but also a very exciting $10,000 Hole-In-One Giveaway. The Jack Nicklaus designed New Course is a replica of the Old Course at St. Andrews and proved quite a
So you’re a publisher with more than one type of publication, or maybe you’re a marketing company that works with a variety of publishers. Either way, does it make sense to try to put a catalog into an online travel guide format or a magazine into an online directory format? Of course not.
Like many publishers,
Ever heard of Dickinson, ND? No? Well, most of us hadn’t either until we started serving Badlands Directory Company, which serves Southwest North Dakota, as well as portions of South Dakota & Montana. Using our very new Search Engine Marketing platform, we recently provided a SEM campaign for Badlands Directory Company, helping them become more
At the YPA in San Diego this weekend, one of the bright spots was the Cover Contest that allowed attendees to vote for their favorite of about 80+ yellow and white page covers.
Quite a few of our customers were represented, and we were excited to see two of them take first and second place
Our strength lies in our ability to develop innovative software applications, moving an idea from concept to reality. We continue to grow our business by working with our customers to develop creative enhancements for all of our product lines. Our commitment to innovation, excellence and our community remains our top priority.
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