Search Engine Marketing Stays Strong

Despite a struggling economy, search engines like Google are thriving due to increased advertising sales, namely through their pay-per-click program otherwise known as Google Adwords. Google Adwords are the ads that appear at the very top and down the right sidebar when a user performs a keyword search. Google Adwords (and similar programs on other search engines) are a highly popular and ROI friendly way for companies small and large to get attention from users searching for keywords related to their business.

Google, according to Rich Stokes, Founder and CEO of AdGooroo, increased their active advertiser account by a mind blowing 54.9% in the fourth quarter of 2008, as compared to fourth quarter 2007. Microsoft (the MSN search network) increased their active advertisers by 11.5% from the third to fourth quarter, which is very strong considering they have a fraction of the market share compared to search giant Google.

There’s never been a better time to jump aboard the pay-per-click advertising model, which is something that Dirxion will very soon be officially offering our customers. There are a considerable amount of benefits to running a PPC campaign for your companies website, including but not limited to:

1. Increased traffic to your website.

2. Increased brand awareness.

3. Higher quality, targeted traffic.

4. Quick exposure to the masses.

There are many more benefits to start what is commonly referred to as a “Search Engine Marketing” campaign for your business, but the ones above should be enough reason for anyone to get excited.

We’ll update the Dirxion blog and Dirxion website with more official information about our new search marketing service in the very near future, but if in the mean time you have any questions, or would like to get something going right away, you can always head over to our contact page and get in touch with us at your convenience!

Google Gets Stronger Despite Wall Street Battering

This ought to make all the Google fans out there happy. Even though Google (along with many others) have taken a beating on Wall Street for the past few months, search market share is still a figure that surely ranks up there on the importance scale. A new report released last month shows just how much Google outshines their closest competitors like Yahoo, MSN, and Ask.

U.S. Search Market Share - October 2008

Google - 71.70%

Yahoo - 17.74%

MSN - 5.40%

ASK -3.53%

Everyone Else (remaining 43 search engines) - 1.62%

So for SEO reasons, there have always been a few different schools of thought on which search engines you should place more importance on - the biggest arguement being that even though Google had the majority and is obviously important, there was still more than 30% of the search market share left to target (on other engines like Yahoo and MSN). But now as that gap closes (which it definitely is, considering that last October Google was at 64.49%), I think you’ll see more and more search marketers slowly move a majority of their SEO “eggs” into the metaphorical Google “basket”.