Marketing Done Right

It’s official; the new Moosejaw Back to School ‘09 Catalog, “No Pants,” has gone viral.

The concept of the catalog is that in this economy, no one can afford to buy an entire outfit, so all the models are wearing shirts and jackets without pants.

Besides the fun of all this, they are doing a great job marketing the new digital catalog. In addition to the usual link on the homepage and email campaign, they also wrote a blog post about the new catalog and they are using Twitter effectively as well.

On Twitter, they are retweeting (RT) all their customers who tweet and talk about the new catalog. This is a great use of social networking to build the brand and drive more catalog page views.

You can follow Moosejaw on Twitter here: http://twitter.com/MoosejawMadness.

Here is a screenshot of their Twitter timeline from today. As you can see, people are still talking about it!

Moosejaw Mountaineering Interviewed By MultiChannelMerchant.com

Even though our last blog post talked about Moosejaw’s mention on MultiChannelMerchant.com (which was announcing their new summer gear catalog), we just found out that yesterday, MultiChannel Merchant senior writer Tim Parry interviewed Moosejaw’s creative director Gary Wohlfeill about their digital catalog experience, and how much it has meant to their overall marketing strategy.

It’s a fantastic and informative interview, and you can read it here.

We really liked the 8th paragraph, and if you click through to read the article, you’ll see why. But besides that, Mr. Wohlfeill does an outstanding job of explaining the benefits of implementing a digital catalog and what it has meant to their company since their first digital catalog went online back in 2007.

Also, if you’re a regular reader of the Dirxion blog, you’ll notice that we often give advice and tips on different cutting edge ways that our customers can market their digital editions to get the most impact, and Mr. Wohlfeill, when asked how Moosejaw markets their digital catalog, had an excellent answer that is quoted below:

“We push it out via as many channels as possible; e-mail blasts, on the Web site, our blogs—Daily Remark and blog.moosejaw.com—Facebook, MySpace, Twitter, texting and on our mobile site.”

Another massive congrats to Gary and the entire Moosejaw team! Once again, we’re proud to work with Moosejaw and look forward to a bright future!

Moosejaw Launches Summer Gear Catalog

As reported yesterday on MultiChannelMerchant.com, Moosejaw Mountaineering launched their first catalog that focuses completely on climbing and backpacking gear. MCM mentioned that the catalog will be sent out via mail and have a home online in digital form, which we’re quite proud of if we do say so ourselves. (Moosejaw is one of our customers!)

Congrats to the Moosejaw staff for the mention on MultiChannelMerchant.com, and we’re proud and excited to to have the opportunity to publish Moosejaw’s digital editions. You can find the Summer Gear catalog online here: Moosejaw Summer Gear (or you can click on the catalog cover below)

If you haven’t been to Moosejaw’s site recently, make sure you take a few minutes and experience the madness.

Promoting Your Digital Catalog With MySpace

Some of our customers have MySpace pages for their business, and for good reason. MySpace, one of the web’s most popular social networking sites, has millions of users. Setting up a MySpace page for your business doesn’t take long, and by promoting your business through MySpace, there is a lot of potential to reach a lot of different people.

One great example of a highly successful MySpace marketing campaign is a fun and impressive company called Moosejaw. If you click on their MySpace page, you’ll see that right around the “fold” area of your screen, they have a bright yellow banner that gives visitors a chance to view their virtual catalog. If you scroll down a bit more, you’ll see that Moosejaw has well over 7k “friends”, which they can send messages to and promote new products to at any time with the click of a few buttons.

There are other ways to take advantage of the marketing power of MySpace, but just putting a nice banner on the front makes for an easy way to increase usage of your digital catalog. If you have any questions about marketing your business on MySpace, use the contact form or leave a comment below and we’ll be glad to answer it for you!