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Catalogs: An Inspiration to Buy

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Catalogs: An Inspiration to Buy

Ready for this? Brace yourself retailers. A market study by comScore shows that catalog recipients ordered 28 percent more items with a revenue increase of 163 percent versus those who did not receive a catalog. If that doesn’t sell you on the idea of a familiar, old fashioned direct mail campaign, I’m not sure what

Shoppers will do more of their holiday buying online this year

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Shoppers will do more of their holiday buying online this year

News from the E-tailing Group last week … “55% of frequent web shoppers plan to shop online this holiday season, up from 49% last year, and e-commerce will account for a 26% share of holiday spending, up from 21% last year.”
How about giving your customers something that’ll make their lives a little easier during the