Ready for this? Brace yourself retailers. A market study by comScore shows that catalog recipients ordered 28 percent more items with a revenue increase of 163 percent versus those who did not receive a catalog. If that doesn’t sell you on the idea of a familiar, old fashioned direct mail campaign, I’m not sure what
Tomorrow is Thanksgiving. It’s time for families to meet, watch football, eat themselves into a turkey nap and wake up to strategize for Black Friday. Nothing really says ‘The Holidays’, quite like tearing through ads, scouring the internet, divvying up stores, waking up at the crack of dawn and keeping communications like your the Special
News from the E-tailing Group last week … “55% of frequent web shoppers plan to shop online this holiday season, up from 49% last year, and e-commerce will account for a 26% share of holiday spending, up from 21% last year.”
How about giving your customers something that’ll make their lives a little easier during the
Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, just recently announced results of an end buyer study that shows paper catalogs drive 93% of purchasing decisions. Also mentioned is that paper and online catalogs are not only effective sales tools, but also assist buyers in sparking creativity, discovering new
It is widely accepted that one of the keys to success is the ability to adapt. The retail industry, customarily driven by brick and mortar stores and weighty catalog mailings, has been profoundly affected by present-day circumstances. The current harsh economic climate coupled with the rampant growth of online shopping and social media has caused
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