Here at Dirxion, we always enjoy highlighting customers that are moving forward with multimedia marketing and advertising campaigns, and one great example of this is the Business Directories of Texas team.
Paul and Gina Gray have created a great looking website that not only talks about their print product, but very much shows off their digital directories, which of course makes us happy. One of the first things you’ll see when landing on their website is a nice little video that talks about their directories, and how easy it is to access it online, and what the benefits are of doing so.
Video marketing online is one of the hottest and increasingly effective ways to reach new audiences, and having a nice video to promote online can go a long way. Videos don’t have to involve anything super fancy. Just look at how Paul and Gina did it. It’s them, talking to us and giving us the information we need about their product. The video isn’t long, yet it is jam packed with useful information about their product, which is the best way to do it.
Notice that they talk about “customer testimonials” and immediately provide a link for you to click on to view them. Everyone likes to read testimonials about a business they’re interested in, so Paul and Gina make it very easy to access that information. Not only that, but the testimonials are videos! Watching a video of a testimonial and seeing a “real” person talking is a lot more convincing than reading it in black and white.
Also, you’ll notice a nice presentation of their digital directories right on the front page of the Business Directories of Texas website. If you don’t see the video first, you’ll certainly see the four covers of their digital directories, which makes for a very enticing part of the site. Presenting visitors with your digital directories can help increase usage and is a win-win situation for both parties.
Congrats to Paul, Gina, and the entire team at Business Directories of Texas for their online marketing savvy. Harnessing the power of the internet and online marketing in the present will give them the foundation they need for a high tech future. Way to go!