Creating your Google Account is step numero uno in reaching and tracking your digital edition traffic with Dirxion. No Google Account, no Analytics access. So let’s get you started.

Step 1.)

Open your browser and visit  If you don’t use a Gmail or a Google docs account for work, and you don’t already have Analytics for another website, you are most likely going to need to create a new Google Account, so that’s where we go from here.

Step 2.)

In the small right sidebar click “Sign Up Now.”

Step 3.)

On the next page you will find yet another log in page. Déjà vu? No, this time the top box says “Sign Up Now.” Why do they make you do this twice? I have no idea, but they are Google and I’m just Brad Gorman, so they probably have a good reason.

Step 4.)

That link takes you to the Google Account sign up page. Under the field “Your current email address:” enter the email you want to use to access your Google Analytics account. This does not have to be a Gmail account. Most users choose to tie their analytics to their work emails, or any email address they’ve used with pre-existing Google services, like AdSense. Fill out the rest of the fields – Password, Location, Birthday, and match the Captcha phrase. When you are finished, click “I accept. Create my account.”

Step 5.)

You will be taken to an account creation confirmation screen. It tells you that an email has been sent to your chosen email account and that you need to open it and click the link to finish the process, so open the email they send you and click on that confirmation link.

Step 6.)

Creating the Google Account is 99% of the battle. From there, all you have to do is email us at, and we’ll take care of the rest. Please include the email address you used for your Google account and the name and/or URLs of the publications you’d like to measure using Analytics. We will send you an email that links back to after we’ve connected your Google Account to your Analytics profiles.  Once there, you may want to bookmark the page for future use.

Step 7.)

Click the “Access Analytics” button and you’re in. You should see one or multiple Analytics Accounts. If there are no accounts showing, then you will want to contact us. If you do see some, start exploring by clicking the hyperlinked account names to drill down further into individual profiles and then their data.

Once you’ve set up your account, you might take some time to view the following tutorials. These will help guide you through the process of generating some basic reports in Google Analytics.

Page Views

URL Clicks

Using Custom Segments to Divide and Compare Editions

Stay tuned for more and as always, if you have any questions feel free to email us at

Written by admin