We appreciate our Local Search customers and understand the challenge their sales teams face in the trenches each day. So here’s a tidbit of info that may help before you head out to meet with your advertisers. That, or it simply allows you to better understand how people use your local search site. Without going into too much detail in a simple blog post, if you drill down to the Site Content portion of Google Analytics you’ll see a list of pages ranked by how many times they were viewed.
Click on any of those pages and then look for the In-Page tab.
Once you select that and give Google a few seconds to work, you’ll see the live version of that page with some additional information. This additional information represents the actions users took while on that page, which simply means if they clicked – where did they click and how many clicks? Hover over the percentage box and you’ll see the actual number of clicks. This can be used for the Home Page, the List Results Page, or the Profile Page. It’s best to search for the business name when looking for an advertiser profile page.
Simple right? Well, maybe not, but that’s why we are here to help! Contact your sales manager to discuss how you can dig deeper into Google Analytics.