If the thought of gift giving causes you anxiety and you frantically pace in and out of stores fear gift giving no more! We’ve created a handy guide to ease your mind when considering that next special gift! The Art of Gift Giving (DO’s and DON’Ts) will help guide you through the possibilities of what your loved ones might relate in direct proportion for their love. Here are some great can’t-miss gift ideas!
Respect the rickroll. Did you notice the rickroll warning before you clicked on the link? Probably not, that’s a good thing because that was a marketing test. Video is taking over the world!
89 million people in the United States are going to watch 1.2 billion online videos TODAY (ComScore). That’s a lot. Mobile and tablet shoppers are three times as likely to view a video over desktop users (Forbes). And did you know that 73% of consumers are more likely to make a purchase after watching a video (ReelSEO)? How many of those viewers are your customers? Is your publication mobile friendly? Video advertisements increase brand association, and consumers who view video ads on a mobile device are three times more likely to click through (Mobile Marketer).
60% of all data on the internet is video, and with more viewers using tablets and mobile devices, now is the time to see the value in a minute of video. Dr. James McQuivery of Forrester Research says the value of one minute of video equates to 1.8 MILLION words! Do you have the time to write that many words? Online videos are a practical use to increase user engagement and show off your products.
Video marketing continues to quickly expand and we have taken the steps to make sure you are covered. We have partnered with a leading video production house to quickly produce videos that make an impact. Now that you know the influence video marketing can play into your brand, contact us to get started.
Dirxion: Official sponsor of a better digital publishing experience.
Businesses now have a better way to direct people to your website. If you’re an admin to a Facebook Page, be on the look out for Facebook’s new call-to-action (CTA) option. We were just offered it last week and added it immediately!
Page admins can choose from one of the following CTA buttons and link it to any destination on or off Facebook. It helps your audience take a clear direction.
This is a great integration tool for your digital publication!
Retail catalogs can bring their customers closer to an interactive shopping experience by using the shop now CTA and linking directly to their online retail catalog.
A phone with no apps is just a phone. Apps are what transfer basic phones in to smartphones! Give your customers a straight line to your app by adding the use app button to your Facebook page.
Book Now! Yes I will. Travel Guide customers can quickly provide their digital brochure to customers ready to book their travel destination.
Increase digital newspaper subscriptions by linking your subscription page to the sign up CTA. Let your customers read all about it!
If you don’t see these changes yet on your Facebook business page, keep checking back so you can take advantage of their newest rollout. Help your audience take action with Facebook’s newest feature!
Your mailbox probably has fewer catalogs these days, but some large retail companies are bringing back the catalog to bring back sales. After much research they realized the catalog actually led to more online sales, some of their biggest sales. Yikes! No one wants to miss a big sale simply because they eliminated the catalog.
Catalogs are inspiration and the customers who utilize both channels (physical catalog and online use) are the most valuable. According to Kurt Salmon, 31% of shoppers have a catalog with them when they make an online purchase. By reintroducing catalogs retailers are bringing information to customers and building brand awareness. It’s about who knows you.
Don’t be fooled this study wasn’t done on the boomer generation, studies were done at all age ranges. The catalog had one of the biggest impacts on women 18-30. Not only did the catalog enhance the impression of the retailer but 86% purchased an item only after seeing it first in the catalog. That’s one big number.
It doesn’t stop there, marry your catalog with the a digital publication. It’s another opportunity to reach your customers. Our custom branding options will boost brand awareness and give the feel of the catalog. Remember when we used to cut out items from a catalog? Now we are all about pinning on pinterest and sharing on facebook. Let our social media options interact directly with your digital publication through live interactive feed.
For more information please reach out to us via email or call us 888.391.0202.
This is a major update for the new platform giving you more options than ever to make your local search site standout and drive more results for your advertisers.
The holiday season is here, and great gifts are tough to come across. Have you already done your holiday shopping? If you answered “yes,” then awesome, good for you, take a pat on the back. But for those of us who answered “no,” Dirxion is here
Dirxion’s 2014 Not-So-Essential Gift Guide is now published in the Compass interface for your viewing pleasure. Please enjoy the items and maybe buy a silly gift for someone you love — just don’t blame us when you are kicked out of the family gift exchange. We sincerely wish you a wonderful holiday season and hope we could bring you a couple of smiles and chuckles.
Facebook is the most popular social media site with 1.35 billion active users! Your business is most likely on Facebook, where is your digital publication in the social media landscape? Your social media efforts go into building a bigger following, a bigger audience on Facebook, so why not put your publication on the main social stage?
By placing your digital catalog in a Facebook application, users can stay engaged while on a familiar platform, never leaving your unique social brand. A Facebook app is a great option that is simple yet effective. When you update your digital catalog on Facebook, you could write a quick status update, allowing users to go check it out in real time.
Adding your catalog to Facebook gives you an opportunity to drive more fans to your products on your e-commerce site. Since the app works just like our digital catalog interface, linking and adding detail windows is a cinch.
It’s time to get social. Let us help.
You’re new digital catalog can be a new, all purpose tool! Once your digital catalog is ready our Publishing Specialists are here to guide you through possible key usage and placement.
Placement is everything! There are several different ways you can implement your digital catalog. MSC strives for great customer service, and an important part is ensuring that purchases are fast and easy. Because of this, they added The Big Book as a quick and convenient tab to their website.
Email marketing is still one of the most effective ways to to grow your business. Channel traffic by sending out an email featuring your latest digital catalog. Our friends at REI do this periodically. Their Gear Mail members receive an exclusive preview of sales. Here’s a snippet of the email:
Lastly, don’t forget to blog it! If you have a blog, it is a wonderful tool for showcasing your digital publication’s custom features or informing customers about new, updated pages. Your customer relationships will become more enriched with blogging and sharing each blog post on all your social media outlets will boost SEO!
These are just a few ways customers are implementing their digital publication. For more information please reach out to us via email or call us 888.391.0202.
Dirxion: Official sponsor of a better digital publishing experience.