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    ABOUT US
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The Dirxion Digital Publishing Blog -
  • HOME
  • PRODUCTS
    • RETAIL CATALOGS
    • B TO B CATALOGS
    • FLYERS
    • ONLINE DIRECTORIES
    • NEWSPAPERS
    • MAGAZINES
    • TRAVEL GUIDES
  • ABOUT
    • ABOUT US
    • GET THE ANSWERS
    • SALES + MARKETING
  • CONTACT

Why Adding Internal Publications to Your Bookshelf Makes Sense

B2B, Benefits, Bookshelf, Catalogs, Company, Digital Publishing, Distribution, General, Marketing Tips, Online Publishing, Retail Catalogs, Solutions

An online publication is essential to keep your customers and clients in the know! When you have several publications our robust bookshelf is necessary for organization. This central location serves as a hotspot for users to filter, share and search through several publications at one time. While the bookshelf is amazing for external use it can be utilized internally to maintain a central location for things such as marketing collateral, newsletters, magazines and much more. If there’s a need to keep external and internal literature separate we have a multi-bookshelf solution. In fact, HD Supply has ten different bookshelfs!

A bookshelf with easy navigation and quick reference points eliminates stress and helps to reduce everyday problems for your team. A bookshelf of literature, provides users with a wide range of collateral including catalogs, sell sheets, newsletters, magazines and brochures in one convenient location. If users know it’s available it will be the one resource they go to, habitually. That equates to more people looking and engaging at the collateral.

Don’t have your team digging around the network for pieces of literature they can’t find. Give them quick access to all the literature they need in one central location with features to hone in on their specific needs. Let us help you get organized! Contact us to find out more and schedule a free demo.

library_blog

Digital Edition Promotion 101

Distribution, Email, Marketing Tips, Promotion, SEM, Social Media, Solutions, Video

Now that you’ve got a Dirxion digital edition, how can you ensure that it gets the proper attention of your audience? Excellent question. Here we’ll help you navigate some tried-and-true practices and essential promotion tactics that should be part of any successful online publication strategy.

Integrate your digital edition into your current social media strategies
Your digital edition is social network friendly, which means you can easily create links to your digital edition from your favorite social networks like Facebook, Twitter, LinkedIn, and more. Actively integrating digital editions into your existing social media strategy will offer visitors both new and old, quick access to your brand and will help increase reader interest and grow your online business. Visit https://web20ranker.com/white-label-seo-campaigns/ to achieve increased online exposure and more site traffic and click thru’s.

And don’t forget that once inside your digital edition, users will be able to share your interactive publication on their favorite social networks by utilizing our “share” feature. So … use social media to circulate your digital edition to your customers, and then let your customers start circulating it for you. That’s working smart.

Facebook – Does your company have a fan page? Then be sure to post a link to your newest digital edition on your wall or to the sidebar of your profile page. You can create hang a banner at the side of the page. 1 Day Banner has some really cool designs you might be interested in. You can even integrate your entire digital edition into your page by utilizing our Facebook App. And don’t forget to periodically include links to interesting digital edition articles or new products and announce the latest issue in your status updates. According to a Retail Omnibus study conducted by Morpace Inc., nearly 70 percent of consumers said a positive referral from a “friend” on Facebook would positively influence their purchase decision.

Twitter – Twitter is a powerful tool for promoting your digital edition, your content and communicating with your audience. While you’re tweeting, make sure to drop an occasional link to your digital edition pages. It’s a great way for new followers to not only get the information they were after, but also become more familiar with your company and your publication.

LinkedIn – Although status updates may not be followed by “connections” quite as diligently in LinkedIn as other networks, their are plenty of other ways to communicate with your audience. Many publishers (especially b-2-b publishers) have created groups with open discussions and news updates about their industry. Including links to articles of interest, providing “Answers” with links to articles and announcing new publications can be a great way of keeping your connections up-to-date with your publication.

YouTube and Flickr – Some of our clients use images and videos to promote their products on YouTube and Flickr. Don’t forget to include links to relevant catalog pages or magazine articles that use those images / video. If a customer liked what they saw on Flickr or YouTube, then they might just like to read about it, too.

Deliver targeted email campaigns with a clear call to action
An interactive publication is an asset; promote it to your customers via email campaigns. Send an email prior to launch as a teaser and then send another to launch your digital edition to your targeted audience, making sure to highlight some of the hottest content in the digital edition to prompt clickthroughs.

Don’t have the resources to build an email campaign on your own? No worries – we have a dedicated team to fully execute an e-mail marketing campaign for you! Our SmartMail program is one of the most valuable ways to reach your customers. Designed to extend the reach and increase the usage of our clients’ valuable digital publications, SmartMail allows you to easily deliver your digital publication into the hands of those that matter most. We are typically able to deliver the digital publication to inboxes before your printed publication even hits the streets! Our results speak for themselves. Since the e-mail program’s inception, our clients have seen an average clickthrough rate of 17% and overall online publication usage increase by 27%!

Advertise on external sites
Create a banner ad that notifies people about your interactive, online version, and use the banner in an ad campaign on verticals, local businesses (news stations, chambers of commerce, newspapers, real estate companies), industry blogs, etc. You can also generate an Adwords campaign for additional exposure on external sites.

Include a direct link to your digital edition within your email signature
That way, every outbound email you send will be an advertisement for your digital edition. Simple, creative, and free!

Provide above-the-fold visibility on your homepage
Featuring your digital publication in a prominent position on your home page will naturally grab the attention of your customers. Our research shows that displaying a thumbnail of the digital publication on your home page increases publication use by 21%. And if you really want your publication to make a splash, we recommend any links or banners to the digital edition be placed along the Z-Layout path of your website.

Advertise your digital edition in your printed publication
See a big bang for your buck when you advertise in your printed publication. You’ll reach your entire distribution list at almost no additional cost to you. Be sure to let your print subscribers know all about the benefits of using the digital version – quick search, immediate access, direct click to order, easy to share with friends, video/audio for deeper product info, etc.

Provide the option to view your digital edition in lieu of ordering a printed copy
This provides your customers with immediate access to what they wanted, and could drive repeat traffic if they start using it. Our studies show that one out of three people will choose the digital edition of your publication over the printed version. Additionally, offering a digital version of your publication will appeal to the increasingly “green” consumer.

Offer incentives for using your digital edition
Everyone loves a discount. Why not encourage your customers to browse the digital publication and then reward them with a discount toward their next online purchase? Or, provide exclusive content in your digital version.

Adopt a few of the promotional strategies mentioned here, and we guarantee you’ll not only keep your readers engaged with your publication but flocking to your Dirxion digital edition.

Have you had success promoting your digital edition? Feel free to share your results or other promotional ideas by adding a comment below.

A little advertising goes a long way

Directories, Distribution, Marketing Tips, Promotion, Solutions, Spotlight

Last week, Hometown Directories, Inc. placed an ad on the KFVS12 television station website. The results were nothing short of outstanding! Not only did they see a 55% increase in visits, Hometown Directories also captured a 13% increase in new visitors to their yellow pages digital edition.

For all you directory, newspaper, and travel guide publishers, let it be known that placing an ad on such high-traffic sites as as local news stations, newspapers, chambers of commerce, is a highly effective way to reach your target audience and gain some additional exposure!

Nice promotional effort, guys!

About Hometown Directories, Inc.
Hometown Directories is a Yellow Pages publisher that provides online access to the following printed directories: Cape Girardeau, MO & Sikeston Regional-Tri-County, MO.

Multi-Language Catalogs? No problema!

Catalogs, Distribution, Marketing Tips, Spotlight

Dirxion’s digital editions are very unique in the sense that we can create custom interfaces for most languages. So far, we’ve worked with clients that publish in the following languages:

} Portuguese
} French
} Spanish
} German
} Chinese
} Japanese

So when Samsung Techwin (a driving force in the development of Samsung’s precision machinery, image and optical businesses) came to Dirxion with a desire to convert their multi-language catalog into digital format to better reach their global distributors, we said “OKAY!”

Samsung’s distributor catalog is currently published in four different languages – English, Portuguese, French, and Spanish. Their hope was to have a separate landing page for each catalog that would direct these distributor clients to their respective catalog. They also wanted every piece of the interface from the buttons to the rollovers to the help section to be custom-fit for the distributor. In other words, they didn’t want to skip a beat.

The final result is everything that Samsung had hoped for in a digital publishing solution. In the words of Janet Fenner, Group Manager, Marketing at Samsung Techwin America:

“Not only does Dirxion provide a great product that has helped us grow revenue, but the service I receive from Dave George and the entire team is second to none. If you are looking at digital catalogs, I can’t recommend Dirxion enough.”

We love to hear the feedback and are thrilled to provide a product that can help increase sales for our clients worldwide!

We’ve included links to Samsung Techwin’s multi-lingual digital catalogs below, so you can better understand how digital publishing might translate into global business success for your content.

United States
http://www.samsungsecuritycatalog.com

Portuguese
http://www.samsungsecuritycatalog.com/portuguese

French
http://www.samsungsecuritycatalog.com/french

Spanish
http://www.samsungsecuritycatalog.com/spanish

Best Practices: How Moosejaw Integrates its Catalog with Facebook

Catalogs, Distribution, Industry News, Marketing Tips, Promotion, Resources, Social Media, Solutions

Media company, SmartBrief, just recently covered a story on how Moosejaw integrates its catalog with Facebook. Author Jesse Stanchak exposes the company’s approach to online retail and how social channels fit into its plans. If there were ever a case for a Dirxion Facebook app, this is it.

Click to read the edited transcript of his conversation with Moosejaw’s Gary Wohlfeill.

Dirxion Takes USB Duplication To The Extreme

Distribution, Marketing Tips

As we discussed in a previous article about the different ways to distribute your digital publication, distributing your digital publication via a USB flash drive is a fantastic way to make your publication extremely portable, great for giveaways at trade shows, and overall a trendy branding opportunity.

Recently, Dirxion acquired a powerful new toy that we want to show you a picture of. It’s a high powered, lightning fast USB duplicator that can copy over 100 USB drives per hour! Isn’t it pretty?

To find out more about getting your digital publication on a USB drive, just head over to our contact page and get in touch. We’d be happy to talk more about it!

Four Ways to Distribute Your Digital Publication

Distribution, Marketing Tips

As you may or may not know, Dirxion offers you the possibility to distribute your digital publication in several different formats, and each one gives you the opportunity to boost sales, and increase circulation!

Below, you’ll find out about four additional ways to increase circulation and boost sales.

Internet

  • Reach more users than ever before in a world that is migrating online
  • Lightning fast speed enables users to find things in the click of a mouse
  • Reduce your carbon footprint by cutting back on print
  • 24/7 access with any browser

CD

  • Quick and convenient for those without an Internet connection
  • Download across a network server or a single computer
  • Costs far less to produce and mail than print

Kiosk

  • Offers a unique opportunity for you or advertisers to display messages 24 hours a day, seven days a week – a possible source of revenue for you
  • Custom branded fixture that stands out and draws attention, resulting in increased traffic
  • Enhances your company’s image by offering a convenient way to access your publication

USB Flash Drive

  • Trendy branding opportunity
  • Takes portability to the extreme
  • Great trade show giveaway

Combo Use

  • Expanded usage of the product
  • Allows accessibility to virtually anyone
  • Takes branding to the next level

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Categories

Recent Posts

Our choices influence the future

March 1, 2017

THE 2016 KIDS GIFT GUIDE!

December 20, 2016