Typography matters in the digital age. Preparing type for digital display is slightly different than preparing for print. The digital side deals with a much lower resolution. Therefore, fonts intended for web use can include wider letterforms and heavier thin strokes. If you plan to use smaller fonts, it’s best to use a font with more open spacing.
Another element to consider is point size. Different fonts set to the same point size do not display the same visually.
In this case, to make the best visual decision, view your product at 100% and let your eyes be the judge. Usually, the best size is between 11-14 points and don’t be afraid to use half points; i.e. 11.5pt.
We would like to showcase a few digital publications with great typography – Soma, Sun Valley Bronze, Richmond Travel Guide and David’s Bridal. Each publication has a variety of fonts, and they display beautifully in the product and reflect brand personality.
A step beyond plain text is foreign language characters. We support up to 13 languages! This section could get a little lengthy, I’ll save it for another blog post. Stay tuned!
These are just a few suggestions to help improve the overall readability. Our process allows us to work with fonts of any type as long as they are embedded in the pdf. As always we love providing tips to our customers.
If you have any questions or would like a free demo please contact our sales team at 888.391.0202 or email us at firstname.lastname@example.org.