Due to the heavy snowfalls and dangerous road conditions along the eastern seaboard, from Atlanta to NYC, newspaper and mail delivery has been cut short creating limitations to scheduled print advertising, like catalogs, newspapers, and flyers. As a large portion of the nation braces itself for even more snow, more than one of our clients has adjusted their short-term marketing plans by exchanging their print campaigns for all-digital promotions – making good use of email lists and social networks.
When the elements leave your brick and mortar stores barren and abominable, the printing of ads impossible, and access to your valuable printed newspapers and inserts interrupted, it just might be a good time to adopt a digital solution. That way, when the next storm hits, you can be prepared for an effortless push to your digital edition. Winter is hardly over … while it’s still cold, we’ll be on hot standby.