Dirxion client Paramount Apparel International, Inc (PAi) has re-branded under a new logo, tagline and website. Why should you care? Well, two reasons mainly: (1) The new site is well designed, easy to navigate and downright cool lookin’ and (2) They sell some of the hottest in caps, bags, belts and apparel. I mean, PAi Fashion items get some major celeb and print coverage. Go on now, see what all the hubbub is about!
Essentially, this re-branding effort is to position the company as a fashion forward design, manufacturing, sales and distribution force. In the words of Mike Jaques, VP of Sales and Marketing, “We are very excited to introduce our new image. The most exposed portion of our re-branding is our new website. Showcasing our talents and capabilities is the main focus of our new site. Quality craftsmanship is what PAi was founded upon 80 years ago, and that’s a tradition we are never letting go of.”
In light of the re-brand, PAi has also moved all of their Dirxion digital catalogs to new URLs:
American Dry Goods
Greg Norman Accessories
If you haven’t done so already, check out these digital catalogs. Go on … you know you want to buy something.